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100+ Google AdWords Tips & Tricks 2017

Over the past year, I have launched loads of new Google paid search accounts. I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. And, after reviewing thousands of accounts, you start to notice a few trends.

Most people think they they’ve tested 20 ads, 
but they’ve really just tested 2 ads 10 different times.

Before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy.

$100+ million a DAY.

That’s an estimate of how much Google makes from AdWords.

And in order for so many businesses to be paying for so many clicks, AdWords has to be making a lot of those businesses even more than they’re paying. Otherwise, businesses wouldn’t be using AdWords and Google wouldn’t be raking it in. Continue reading →

How to do SEO for a Hospital Website

SEO for Hospitals and Healthcare

I have a question for you, Have you ever Googled Yourself?

To the point, when patients from your town search on the Internet for the services that you also provide, does your website ranks on Google?

Unfortunately, if you are like most Doctors who don’t have their own website then your patients would probably have a hard time to find you online even if they search from your name.

Since, it is kind of behavior of searchers, they never go beyond the “top 10” search results. If your Hospital website does not come on top 10 searches of Google, it means you are missing your 80% of patients who search online. Continue reading →

All time best Digital Marketing Strategies 2017

All time best Digital Marketing Strategies 2017 – Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead.

46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity.

According to Google, ‘Strategy’ means ‘a plan of action or policy designed to achieve a major or overall aim.’

For digital marketing, I get a lot more specific:

Digital strategy: A plan of action that establishes repeatable tactics and connects marketing factors to a major goal using metrics

To define a goal, figure out what you can achieve given your inventory.
To see what works, move through that inventory, remembering that each piece of the stack percolates upwards. Then isolate the factors—the properties you think are making things work.
To measure and improve, use metrics to link those factors to overall strategic goals.

When you’re a small business owner the online world can seem intimidating.

Here is a list of simple digital marketing strategies that any business owner can implement to help their business grow.

Continue reading →

How does Ola cabs make money?

Attach-cars-with-ola-company

How does Ola cabs make money? – As of now, Ola is not looking to make profits. Rather, it is trying to capture the market by innovating approach and predatory pricing. Since it is not a listed company, no detail data is available about their income and expenditure etc.

However, they have enough money to keep up their operations even with the current fare they charge.
As per the reports Ola cabs charges the taxi owners a 10-15 percent commission on an average. As per a report I read in Economic TImes, this can be 20%. However, Ola has not yet registered profits.

The amount raised by it till now includes:
Continue reading →

50+ Fast Ways to Convert Leads into Customers

Best Ways to Convert Leads into Customers – The key to success in any business is an understanding of psychology of customers.

Here’s how to convert your visitors into customers:

All human beings essentially have the same mental triggers that drive actions. In order to influence and understand your customers, you need to know what those triggers are and how to utilize them in your marketing message.

Why?

Because our minds decide what to buy. So if you know how minds function, you have the power to influence the decisions they make. Which is why, although this is a long article, you won’t want to miss the marketing lessons that follow. Continue reading →

How to Write a Review on Google Local Business?

Hi friends,

you would like to a review on a local business here on google. How do I go … You can follow these steps to write a review about a local business.

Add a rating or review

Open Google account/Maps and make sure you’re signed in.
Search for a place.
Below the search box, click Write a review.
In the window that appears, click the stars to score the place. If you want, you can also write a review.

Continue reading →

How to respond your first page negative reviews

How to Handle Bad Online Reviews for Your Small Business

In this post, I’m going to share you how to respond and how to recover from negative reviews of your business that are appearing on the front page of Google.

What Not To Do When You Receive a Bad Online Review

Deny the Problem Exists

When a customer has a complaint, insisting that they’re wrong in a public forum is a big mistake. Even if you’re convinced that the problem was on their end, you should acknowledge the issue. Continue reading →

HOW TO CHOOSE THE RIGHT BUSINESS MODEL?

When you need to pick a business model for your startup idea, there are many options to explore. As a guide we’ve handpicked dozens of remarkable revenue models and partnership ideas. Continue reading →

How To increase Website Conversion Rate 500% through CRO

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate.

In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action.

Conversion rate optimization (CRO) has become the go-to solution for online marketing performance woes.

Astronomical cost-per-click? Improve your conversion rate and it won’t matter anymore.

Unsure about your website design? Test all your ideas…and see what works!

Limited budget? You don’t have to pay for more traffic—just get more conversions from the traffic you already have. Continue reading →

Best Ways to Increase Engagement of YouTube Videos

Best Ways to Increase Engagement of YouTube Videos – You may have mastered every trick in the book to drive millions of viewers to your YouTube channel. If so, it’s great that you have people watching your video.

However, that shouldn’t be your only concern. Don’t make the mistake of thinking that virality is your goal. Your goal is to engage your audience and keep them coming back for more.

When creating your videos, always remember that you are addressing people, not robots. You must make an emotional connection with your viewers.

According to a study by the National Center for Biotechnology Information, the average time a user spends on a website is only 20 seconds.

The study also reported that the average attention span of a human being, in 2015, was 8.25 seconds, which is even less than that of a goldfish! Continue reading →