Over the past year, I have launched loads of new Google paid search accounts. I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. And, after reviewing thousands of accounts, you start to notice a few trends.
Most people think they they’ve tested 20 ads, but they’ve really just tested 2 ads 10 different times.
Before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy.
$100+ million a DAY.
That’s an estimate of how much Google makes from AdWords.
And in order for so many businesses to be paying for so many clicks, AdWords has to be making a lot of those businesses even more than they’re paying. Otherwise, businesses wouldn’t be using AdWords and Google wouldn’t be raking it in. Continue reading