PPC Topics:
- Goals – Why we use PPC?
- Keyword Research
- PPC – AdWords Account / Campiagn Set-Up
- Why We Need Landing Pages?
- Conversions & Tracking
- Optimisation
- Hire the PPC Expert
- Advanced PPC Training
SEO Topics
- What is SEO?
- ‘User Experience’ Matters
- Balancing Conversions With Usability & User Satisfaction
- Google Wants To Rank High-Quality Websites
- Technical SEO
- What Is Domain Authority?
- Is Domain Age An Important Google Ranking Factor?
- Ranking Factors
- Keyword Research
- Do Keywords In Bold Or Italic Help?
- How Many Words & Keywords Do I Use On A Page?
- What is The Perfect Keyword Density?
- Can I Just Write Naturally and Rank High in Google?
- Do You Need Lots of Text To Rank Pages In Google?
- Optimising For ‘The Long Click’
- Page Title Element
- Meta Keywords Tag
- Meta Description Tag
- Robots Meta Tag
- Robots.txt File
- H1-H6: Page Headings
- Alt Tags
- Search Engine Friendly URLs (SEF)
- Absolute Or Relative URLs
- Subdirectories or Files For URL Structure
- Which Is Better For Google? PHP, HTML or ASP?
- Does W3C Valid HTML / CSS Help Rank?
- Point Internal Links To Relevant Pages
- Link Out To Related Sites
- Broken Links Are A Waste Of Link Power
- Does Only The First Link Count In Google?
- Duplicate Content Penalty
- Double or Indented Listings in Google
- Redirect Non-WWW To WWW
- 301 Redirects Are POWERFUL & WHITE HAT
- Canonical Link Element Is Your Best Friend
- Do I Need A Google XML Sitemap For My Website?
- Rich Snippets
- EXAMPLE: Adding Schema.org Markup to Your Footer
- Keep It Simple, Stupid
- How Fast Should Your Website Download?
- A Non-Technical Google SEO Strategy
- What Not To Do In Website Search Engine Optimisation
- Don’t Flag Your Site With Poor Website Optimisation
- The Continual Evolution of SEO
- Beware Pseudoscience
- How Long Does It Take To See Results?
- What Makes A Page Spam?
- If A Page Exists Only To Make Money, The Page Is Spam, to Google
- Doorway Pages
- A Real Google Friendly Website
- Google Webmaster Guidelines
- How Do You Submit A Site To Search Engines?
- How Do I Verify A Site with Google Webmaster Tools?
ORM – Online Reputation Management
Learn Digital Marketing Step by Step.. .
Organic SEO – Improving and promoting Your Website – Step 10
Technical Support:
How to Approve Google Adwords Account for Technical Support?
Bing Ads / Google Adwords Alternatives to Run Tech Support Ads
100+ Best McaFee Antivirus Keywords for Tech Support Ads Campaign
Authorize.Net Payment Gateway integration services for Tech Support
How to block specific IP addresses from seeing your Bing ads