What is GST and how it will affect you?

What is GST?

Goods and Services Tax (GST) is an upcoming system of taxation in India which will merge many individually applied taxes into a single tax. … GST is a comprehensive indirect tax on manufacture, sale and consumption of goods and services throughout India to replace taxes levied by the central and state governments.

How GST Applied?

GST is a consumption based tax/levy. It is based on the “Destination principle.” GSTis applied on goods and services at the place where final/actual consumption happens. GST is collected on value-added goods and services at each stage of sale or purchase in the supply chain. Continue reading

Google AdWords India GST Changes effective 1 July 2017

[Important Legal Notice]

India GST Changes effective 1 July 2017

Dear Customer,
We are writing to inform you regarding a change to your Google AdWords account with Billing Customer Number(also known as Payments profile ID) xxxxxxxxxxxxx.
To comply with new legislation, Google will soon begin applying Goods & Services Tax (GST) to your account. You will begin to see applicable GST on your invoices as early as 1 July 2017.
To apply the appropriate taxes, we need to update our records with your Goods & Services Tax identification number (GSTIN) and other relevant information. Click here to enter your information. The applicable tax rate will be determined using the information you provide.
We have made changes to the AdWords terms and conditions as a result of these tax changes. You can find the updated terms and conditions here.
Google can’t advise you on tax matters, so please contact your tax adviser for any questions regarding this change. For all other questions contact
The Google AdWords Team

What is GST?

The GST is a Value added Tax (VAT) is proposed to be a comprehensive indirect tax levy on manufacture, sale and consumption of goods as well as services at the national level. It will replace all indirect taxes levied on goods and services by the Indian Central and state governments.

Final GST rates out, slabs fixed at 5%, 12%, 18% & 28% A 4-tier GST tax structure of 5, 12, 18 and 28%, with lower rates for essential items and the highest for luxury and de-merits goods that would also attract an additional cess, was decided by the all- powerful GST Council today.

How much GST Tax in India?

In India Dual model of GST will be applicable wherein both centre and state would be able to levy GST just like Brazil and Canada. 13th finance commission recommended a rate of 12%. State says they will not settle for anything below 15% .However governement would settle between 14%-16% .

Hypertext Transfer Protocol – What you need to Know

The Hypertext Transfer Protocol (HTTP) is an application protocol for distributed, collaborative, and hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web. Hypertext is structured text that uses logical links (hyperlinks) between nodes containing text.

  • The term HTTP was coined by Ted Nelson.
  • The standard port for HTTP connections is port 80.
  • HTTP/0.9 was the first version of the HTTP, and was introduced in 1991.
  • HTTP/1.0 is specified in RFC 1945, and was introduced in 1996.
  • HTTP/1.1 is specified in RFC 2616, and was officially released in January 1997.

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100+ Google AdWords Tips & Tricks 2017

Over the past year, I have launched loads of  new Google paid search accounts. I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. And, after reviewing thousands of accounts, you start to notice a few trends.

Most people think they they’ve tested 20 ads, 
but they’ve really just tested 2 ads 10 different times.

Before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy.

$100+ million a DAY.

That’s an estimate of how much Google makes from AdWords.

And in order for so many businesses to be paying for so many clicks, AdWords has to be making a lot of those businesses even more than they’re paying. Otherwise, businesses wouldn’t be using AdWords and Google wouldn’t be raking it in. Continue reading

How to do SEO for a Hospital Website

SEO for Hospitals and Healthcare

I have a question for you, Have you ever Googled Yourself?

To the point, when patients from your town search on the Internet for the services that you also provide, does your website ranks on Google?

Unfortunately, if you are like most Doctors who don’t have their own website then your patients would probably have a hard time to find you online even if they search from your name.

Since, it is kind of behavior of searchers, they never go beyond the “top 10” search results. If your Hospital website does not come on top 10 searches of Google, it means you are missing your 80% of patients who search online. Continue reading

All time best Digital Marketing Strategies 2017

All time best Digital Marketing Strategies 2017 – Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead.

46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity.

According to Google, ‘Strategy’ means ‘a plan of action or policy designed to achieve a major or overall aim.’

For digital marketing, I get a lot more specific:

Digital strategy
A plan of action that establishes repeatable tactics and connects marketing factors to a major goal using metrics
  • To define a goal, figure out what you can achieve given your inventory.
  • To see what works, move through that inventory, remembering that each piece of the stack percolates upwards. Then isolate the factors—the properties you think are making things work.
  • To measure and improve, use metrics to link those factors to overall strategic goals.

When you’re a small business owner the online world can seem intimidating.

Here is a list of simple digital marketing strategies that any business owner can implement to help their business grow.

Continue reading

How does Ola cabs make money?


How does Ola cabs make money? – As of now, Ola is not looking to make profits. Rather, it is trying to capture the market by innovating approach and predatory pricing. Since it is not a listed company, no detail data is available about their income and expenditure etc.

However, they have enough money to keep up their operations even with the current fare they charge.
As per the reports Ola cabs charges the taxi owners a 10-15 percent commission on an average. As per a report I read in Economic TImes, this can be 20%.  However, Ola has not yet registered profits.

The amount raised by it till now includes:
Continue reading

50+ Fast Ways to Convert Leads into Customers


Best Ways to Convert Leads into Customers – The key to success in any business is an understanding of psychology of customers.

Here’s how to convert your visitors into customers:


All human beings essentially have the same mental triggers that drive actions. In order to influence and understand your customers, you need to know what those triggers are and how to utilize them in your marketing message.


Because our minds decide what to buy. So if you know how minds function, you have the power to influence the decisions they make. Which is why, although this is a long article, you won’t want to miss the marketing lessons that follow. Continue reading

How to Write a Review on Google Local Business?

Hi friends,

you would like to a review on a local business here on google. How do I go … You can follow these steps to write a review about a local business.

Add a rating or review

  1. Open Google account/Maps and make sure you’re signed in.
  2. Search for a place.
  3. Below the search box, click Write a review.
  4. In the window that appears, click the stars to score the place. If you want, you can also write a review.

Continue reading

How to respond your first page negative reviews

How to Handle Bad Online Reviews for Your Small Business

In this post, I’m going to share you how to respond and how to recover from negative reviews of your business that are appearing on the front page of Google.

What Not To Do When You Receive a Bad Online Review

Deny the Problem Exists

When a customer has a complaint, insisting that they’re wrong in a public forum is a big mistake. Even if you’re convinced that the problem was on their end, you should acknowledge the issue. Continue reading