Let me guess…
You are tired of running PPC campaigns and now want to divert your attention towards Organic traffic.
Well! I must appreciate your decision and you will be glad to know that finally you have taken the right decision.
It is obvious, when we open a new shop in some strange market, we are not familiar about the environment and we do lots of efforts to market our products.
To run an online business is equally challenging as running offline. But the promotion techniques are far different from each other.
Just think about some eCommerce websites like Amazon, Flipkart, Shoclues, Snapdeal etc. who are leading top brand industries in the eCommerce businesses.
Have you ever thought about their journey from an ordinary online store to a well known Brand?
As it is said ”No Pain, No Gain”, If you really want to place your business somewhere then You have to think about it
As I have mentioned above about some of the most famous eCommerce websites like Flipkart, Amazon, Shopclues etc… They all are the best brands because they are providing comfort to the people.
What About eCommerce?
Basically, eCommerce websites are meant for the sale and purchase of products and services. e-Commerce is a synonym for the word e-business and involves much more than business online. Companies that use e-business, use of internet and communication technologies for to run their business activities in online mode, mainly in sales, service and administration.
Simply! If you want to beat the competitor, you should examine:-
Step 1:- Reasons of getting an eCommerce business:-
The reasons you will find is “The eCommerce trend and its popularity”.
In choosing a business model, it’s always important to examine trends and to move into growth markets whenever possible. The stats back up the notion that the ecommerce model is a good choice for entrepreneurs that are looking to start a new company, or those that 5are interested in diversifying and expanding.
It is easy to set up and Running. The most challenging aspect of getting set up is product, but if you are passionate about a specific line of products — especially if they have helped you personally — it makes it much easier to walk through the process of building relationships with distributors or product sourcing. Additionally, it’s that passion that’s going to drive you to do the work you need to do to build a successful business.
The ability to earn constantly. In ecommerce, you can set up a storefront at your own domain name and sell your products globally. You don’t need multiple storefronts to be seen across the entire world.
85 percent of the global population made purchase online. Imagine when your competitor is earning in lakhs from his online store and you still on thousands because you did’t bother about your turnover sales.
Security towards business. You will get life time security for your business and products.If you deal with quality and quantity both.
Step 2:- Benefits of an eCommerce website:
Convenience & Easiness:
For many people in the world, e-Commerce becomes one of the preferred ways of shopping as they enjoy their online because of its easiness and convenience. They are allowed to buy products or services from their home at any time of day or night.
Offer Product Datasheets:
Consumers can also get description and details from an online product catalog. For your customers, it is very much important to get information about the product no matter whether the time of day and day of the week. Through information, your customers and prospects are making decision to purchase your products or not.
Attract New Customers with Search Engine Visibility:
As we all know that physical retail is run by branding and relationships. But, online retail is also driving by traffic that comes from search engines. For customers, it is not very so common to follow a link in the search engine results and land up on an ecommerce website that they never heard of.
Comprise Warranty Information:
No matter whether you are looking to choose including warranty information with product descriptions and datasheets or providing it from within an ecommerce shopping cart, you need to make sure that customers must be aware of important terms and conditions that are associated with their purchase.
Decreasing cost of inventory Management:
With e-commerce business, the suppliers can decrease the cost of managing their inventory of goods that they can automate the inventory management using web-based management system. Indirectly, they can save their operational costs.
Keep Eye on Consumers’ Buying Habit:
The best thing is e-commerce retailers can easily keep a constant eye on consumers’ buying habits and interests to tailors their offer suit to consumers’ requirements. By satisfying their needs constantly, you can improve your ongoing relationship with them and build long-lasting relationships.
For effective business transactions, e-commerce is an efficient and competence method. Setting-up cost is extremely low as compare to expanding your business with more brick and mortar locations. Very few licenses and permits are required to start-up an online business than physical store.
Allow Happy Customers to Sell Your Products:
With lots of customers’ reviews and product ratings, you can easily increase your sells as new customers find that your products are good and effective. Make sure that you mention your clients’ testimonials, reviews and product ratings as such things can help your new customers to purchase your products.
Selling Products Across the World:
If you are running a physical store, it will be limited by the geographical area that you can service, but with an e-Commerce website, you can sell your products and services across the world. The entire world is your playground, where you can sell your complete range of products without any geographical limits. Moreover, the remaining limitation of geography has dissolved by mcommerce that is also known as mobile commerce.
Stay open 24*7/365:
One of the most important benefits that ecommerce merchants can enjoy is store timings are now 24/7/365 as they can run e-commerce websites all the time. By this way, they can increase their sales by boosting their number of orders. However, it is also beneficial for customers as they can purchase products whenever they want no matter whether it is early morning or mid-night.
Now, you don’t have to invest your money in the physical store, insurance or infrastructure as all you need is a wonderful idea, unique products and well-designed website to reach your precious customers to sell your products and services. We can say that this makes an e-commerce a lot more economical and reasonable.
Boost Brand Awareness:
As like e-commerce business can help B2B organizations to get new customers, so it will be helpful for e-commerce businesses to boost their brand awareness in the market. Developing pages that can be indexed by search engines crawlers is one of the best ways to enhance your website’ search engine optimization and enhance the target audience on your site.
One of the most positive things about eCommerce is that you can decrease the costs of your business. Below are some of the costs that you can reduce by opting for ecommerce:
Advertising & Marketing Cost: If you opt for ecommerce, you don’t have to spend your money on advertising and marketing. However, organic search engine traffic, social media traffic and pay-per-click are some of the advertising channels that are cost-effective.
Personnel: A complete automation of check-out, billing, inventory management, payments and other type of operational costs lower the total number of employees that you require to run your ecommerce business.
Eliminate Travel Cost: Now, customers do not have to travel long distances to reach their desired stores as ecommerce allows them to visit the e-store anytime without traveling. With few mouse clicks, customers can make their purchase and have wonderful shopping experience.
Offer Huge Information:
One of the best benefits of ecommerce for customers is they can get huge information that is not possible in a physical store. We all know that it is quite difficult to equip employees to respond to customers who are looking for information on different product lines.
We can say that business 2 business offers an excellent platform to organizations to launch their complete range of analytics campaign. Through ecommerce, organizations can easily calculate and evaluate sales effectiveness, customer effectiveness, marketing campaigns, product mix, customer engagement and more.
Expand Market for Niche Products:
It is difficult for buyers and sellers to find each other in the physical world, but it becomes very easy for them with the inception of e-store. Customers can search their required products on the web and can purchase it from any corner of the world. No matter what kind of product customers are looking, they can find all types of products without any hassle.
With effective ecommerce solution, you and your organization grow and scale easily to meet market demand as well as customer requirements by introducing different sales channels and reaching market segments.
Ability of Multi-site:
With ecommerce platform, it becomes easy for businesses to launch channel specific and particular brand ecommerce website. This ability enables you to provide co-branded websites for your specific customers and allows for websites catering to specific international spectators.
Step3:- Examine current trends in the market
In today’s eCommerce scenario, These are some current trends that are following by the marketers.
The Rise and the impact of mobile shopping. In today’s day and age, mobile phones are considered a necessity. Over the last few years, mobile phones have seen a surge in their use, with people using them not only to communicate or text, but also to shop. In keeping with this, an m-commerce store will no longer by an additional feature, but a requisite in the following year.
Multiple channels for shopping. Taking a cue from the above point, another device that is growing in popularity among online shoppers is the tablet. Gone are the days when people used only desktop computers and laptops to make online purchases.
Automation in marketing. When it comes to marketing automation in online stores, the scope includes not just good old’ email marketing, but extends to customised landing pages, tailor-made discounts and promotions, easily-accessible shopping carts, and automatic display of related recommended products for customers.
Using content to engage and sell. An important factor to consider here is personalisation. When you offer your customers personalized content, you share with them valuable knowledge, which provides them with solutions to their problems.
Customer data analysis through algorithms. One of the major challenges that plagues ecommerce stores, in terms of automation and personalisation, is customer segmentation and identification of patterns based on the buying history. Algorithms can help here.
Flash sales. This isn’t a new concept, but its widespread effect certainly cannot (and should not) be ignored. Flash sales have become a habit and an expectation of online customers, especially during special occasions.
Better shipping. All said and done, specialised services remain the most reliable and fastest modes of delivery. As far as the future is concerned, regulation approvals for drone deliveries haven’t been ruled out.
The above pointers should enable you to understand what the future of eCommerce looks like, and strategize accordingly to metamorphose into something bigger and formidable that makes your customers and competitors take you seriously.
Wait! You are missing another most important step for your eCommerce business.
Step 4:- Find out the role of social media in eCommerce business
Drive Traffic. Building a social portfolio on major social media networks (like Facebook, Twitter, etc) allows you to drive traffic to your eCommerce store
Interact with Customers. Social media allows eCommerce stores to really engage with their clientele. In essence, these are just great platforms to ‘talk’ to people.
Impact Organic Search Presence. Search engines take cues from social media activities. The more people that “Like” or share your content on social media, the better your search engine visibility becomes.
It’s Free. While not all social media sites are free, many of the big names like Facebook, Twitter and Pinterest are. This means that there’s virtually no excuse for ignoring these valuable FREE marketing tools. Take time to explore their potential and track their results.
Now what would be the next? Can You Guess?
“Yes”, It is the selection of a well versed company that can listen your requirements and able to provide you top notch results.
We at PPCChamp having 14+ years of great experience and we are here to provide you top notch results for your eCommerce website.
Let’s take a glimpse what we can do for your eCommerce website:
Phase 1:- Research
- Keyword Research
- Find keywords for your homepage and product pages
- Pinpoint Keywords for Blog topics
- Competitor Research
- Which keywords are your main competitors going for?
- Where are they getting their links?
Phase 2:-Identifying Current problems:- This will include quickly finding your site errors.
Errors such as:
- Redirecting any 404 pages to actual content
- Changing 302 redirects to 301 redirects
- Updating duplicate content pages, meta titles, and meta descriptions
Phase3:– On-page optimization
- Keyword Optimization
- Site Structure
- Internal Linking
- Mobile Version of Website
- Customer Reviews
- Rich Snippets
- Social Media Integration
Phase 4:-Further Testing of the website
- Use analytics to see which keywords are converting the highest
- Use PPC campaigns to find high-converting keywords you should add to your SEO strategy
- Test meta titles and descriptions to increase click-throughs
- A/B test page content to increase conversions from web traffic
Phase 5:- Adding Blog Content
Phase 6: link building
We also Promote your website through Facebook Marketing:
Facebook is also the best platform for acquiring new customers. We will:
Run special promotions
Use Offers to encourage people to come into your shop to redeem a special discount that you create on your Facebook Page.
Post fresh content on your Page about new products, seasonal items, daily specials or in-store events. Promote your most popular posts to increase their reach.
Help people find your shop
Add your address to your Page so that people can check in on Facebook when they’re visiting. You address and accurate Page category information will also help people find you when they search for a business like yours, or are using Nearby in your local area.
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Benefits of PPCChamp services to eCommerce websites:
- Attract new customers
- Establish an Online Presence
- Better Understand Your Customers
- Boost Brand Awareness
- Affordable prices
- Drive Conversions and Sales
- Build Trustworthiness
- 24/7 Support
- Dedicated Team
- Socially active and responsible
PPCChamp is a professional SEO expert team who provides affordable SEO services for eCommerce websites. For more information, contact or visit us today!