HealthKart Ecommerce Store marketing strategies – Healthkart.com is a Indian online eCommerce store for Health products. Gurgaon based entrepreneur, Sameer Maheshwari, is making authentic health products accessible to all through his venture, Healthkart. HealthKart is an e-commerce store aiming to be one-stop shop for all health and fitness related products. Healthkart showcases over 2000 products from different brands and ships it for free to over 300 cities across India.
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Prashant Tandon and Sameer Maheshwari founded this company in 2010. Sameer Maheshwari a Stanford graduate while Prashant is from Harvard. Healthkart is an e-commerce website for consumer healthcare products based in India. Healthkart provides a plethora of products in health and wellness which include Nutrition, Sports and Fitness, Diabetes, Home Devices, Eye, Personal Care, Beauty, Parenting & Health Services etc.
Healthkart focuses on Indian Customer
Healthkart has a strategic focus on the Indian Consumer, India’s vast population serves as a huge market for health care and associated products. As per Tandon’s study Healthkart operates in a 15-20 Billion US$ industry. Healthkart books orders over 2 Crore every month in mid 2012 and has been growing by 50 % every month. Healthkart’s focus is to tap into this segment and built an online mega health-store catering to the Indian healthcare industry market.
Since its inception, Healthkart was dealing in products belonging to several categories such as Sports, fashions etc. However, it thought of venturing into the healthcare sector with a view to offer a variety of products pertaining to healthcare supplements, nutritional products, beauty and personal care products.
Types of Indian consumers in Health Industry
- Indian Youth
Start marketing strategies
The term referral marketing refers to targeting a set of customers who will further promote their product via ‘word of mouth’. This can be done in two ways i.e. either through offline referral marketing or through online referral marketing.
Amongst these, in the digital age, the latter is much in demand. In this digitized world, the traditional referral marketing is taking over the online referral marketing thus creating a platform by monitoring and tracking customer behaviour online. So, Healthkart treaded on the same lines by using online referral marketing to fetch and retain more customers online.
Digital Marketing STRATEGY ADOPTED:
1) Google Adwords
- PPC Search ad – Category based text ads.
- Display – Products offers based ad images.
- Gmail – Content / Topic based Text ads.
- Keyword Targeted – HealthKart.
- Paid ad rank – 1 or 2.
- Overall Paid Search Performance – Good.
2) Facebook Display Marketing:
- Category Focused FB page i.e which is for building engagement with fans.
- Deals and Offers based FB Page which is for customer acquisition.
- Likes – 597,066
- Seasons to Festivals or Birthday based Cover Photos.
- Updates on new Products and Customer queries.
- Response on customer Complaint is average and Inconsistent.
- Running Contests / Gamification.
- Exclusive customer tab for support.
- Avg Response per Post 140-150
- Focus is on Customer acquisition and engagement.
Remarketing activates if customer visit site and Clicks any display / Search ad.
4) Affiliate Program
E-commerce in India is a budding market. What makes it interesting is that it is budding as well as blooming at the same time. There is a huge population without access to internet and still rely on brick and mortar stores.
On the other hand, for the 15% percent of the population who actually go and buy online, the competition is getting harder.
As an affiliate this has huge potential to generate sustainable revenue. If you are promoting the Health and wellness niche market products. Register yourself for Healthkar’s affiliate program you can get access to funnel Indian consumers who are purchasing health products online to pay your affiliate commissions.