Here you will learn How to market your pet photography (Dog,Cat,Horse) business online.
If you have a pet and you love photographing animals (Dog, Cat, Horse), you must have pet photography business and now you looking for online marketing strategies and tips for your business. you are in the right place.
I work with many pet Photography companies on their marketing efforts. It’s become a specialty of mine. I kind of fell into the “pet Photography marketing guru” niche, and I’m loving it.
The pet Photography business is a hard business. But it can be a very profitable business if run correctly. One of the keys to successfully running a pet Photography business is to do everything you can do to keep the pet Photography leads coming in throughout the year.
Google revealed that 46% of pet photography businesses haven’t defined a digital marketing strategy, while 16% do have a strategy but haven’t integrated it with their overall marketing.
If you don’t have a plan in place how can you expect to grow, to measure meaningful results and to learn from past mistakes?
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Table of Contents
About Animal (Horse, Dog, Cat) Photography
A pet portrait should capture the real character and emotions of any animal rather than simply looking like one of many in a school line-up.
Every pet, whether it is a dog, cat or guinea pig, is unique and consequently deserves special attention when being photographed to capture such characteristics.
Pets and animals undoubtedly feel more relaxed in familiar surroundings or in the open environment and will contribute more of their natural character to the session. Take an animal to a strange place and it’s likely to mis-behave or not be in a relaxed frame of mind.
Animal psychology plays a key part in the photo shoot and an understanding is fundamental to capturing the animal looking relaxed and how you would typically remember them.
Pet Photography Business Online Marketing Strategies:
PPC- AdWords Management
Ongoing AdWords management is my other core service. I can manage your AdWords account on a monthy, ongoing basis. I will provide daily monitoring, weekly optimizations, and monthly reporting. I will take care of your AdWords account so you can focus on your business.
1) Content Marketing
Create a blog and update it often!
A blog is your space to communicate you! Write about humorous situations you encountered during shoots, post on recent work, and share anecdotes from your personal life. Remember, a wedding photographer holds a great deal of trust.
A blog can help foster that trust between you and your clients as they get to know you.
2) Social Media Marketing
Create a fan page on Face-book for all of your satisfied clients to join.
Here, you can send updates on promotions and receive real world reviews from clients. You can also post your best work and promotional videos.
3) Engage yourself.
Follow up with each potential client by a personal email or call congratulating them on their wedding with genuine interest. People can always detect if you are being fake.
4) Get Re-Blogged
Get another blog to blog your blog on their blog. This isn’t as hard as it sounds. Just look around at the pet photography blogs you love, and see which of your pet fits what they love. Then, you know, send it to them! If you don’t want to do it the hard way, you can also use Two Bright Lights.
5) Contribute a Guest Blog
Have a friend with a cool blog?
Reach out and ask if you could contribute a guest blog. Surely there’s a topic you’re savvy on that they could use. Blogs always love a guest post, as it takes a bit of the work off their shoulders and builds credibility. And for you, it positions you as an industry expert and gives you something to talk/post/tweet about!
6) Social Networking
- Ask for referrals
How to get more customers?
.1) Target Marketing
Regional pet publications are one of the best options for print marketing for pet photography. Many larger cities have dog magazines that highlight a broad range of topics including informative articles important to dog owners.
Many cities also offer pet yellow pages that help connect consumers with animal friendly businesses. Contact publishers to find out about submitting your images for articles or trading advertising space for article photographs is a win-win to get your name in the community. Within these publications you can also find other pet businesses to partner with.
Most people would automatically assume that a vet’s office is the best place for a display. But, just because someone has a dog that goes to the vet, does not mean they have the disposable income to have them photographed.
I have found, the best places for displays are dog daycare, groomers and boutique pet stores. Partnering with pet service based businesses are a great way to find clients with disposable incomes. I have offered facility photographs for these businesses’ websites in return for a display in their lobby.
3) Pet Friendly Events
There are numerous pet-friendly events in every town from expos to festivals to run/walks. Setting up a booth at one of these events is a great way to have your work in front of your target market.
Offer your photography services for the event in trade for a booth display. You will be able to get your business in front of potential clients without spending a dime. You will be listed as the event photographer in any marketing materials as well as a having a booth for participants to stop and see your work.
Depending on the event and setup, you may even be able to direct participants to your website to order images from the day.
Hire Online Marketer Just Call : 09915337448, skype: ppc.champ
Other pet marketing tips
1. Get a past pet photos featured on a ped blog.
2. Get featured in a magazine.
3. Write a guest post for a blog or an article for a magazine.
4. Run a competition.
5. Offer incentives such as a free X or extra Y if people book you within a certain time frame.
6. Write a helpful ped planning guide and publish it on your own site.
7. Post some of your all time favourite work to Instagram.
8. Send thank you cards or little gifts to past clients.
9. Offer discounts or special offers for repeat customers.
10. Offer something in return for people who recommend you to their friends.
11. Have a banner ad on a pet blog.
12. Carry business cards that showcase your work.
13. Visit venues and ask about getting on their preferred vendor list.
14. Run a series on your blog showcasing your favourite past work.
15. Send handwritten thank you notes when people enquire or book you.
16. Encourage your past clients to share their pet images on Facebook.
17. Join up with some industry colleagues and start a referral system for when you’re already booked.
18. Read marketing blogs and websites.
19. Send out cute little magnets for people to put on their fridges with your branding and URL on.
20. Go to pet events (dog shows) and industry shows.
21. Network with other pet industry professionals.
22. Exhibit at a pet fair.
23. Use Facebook ads to target your ideal client.
24. Book a sponsored post on a pet blog.
25. Promote posts on Facebook.
26. Collaborate with some other pet industry professionals for a photo shoot or event and then submit the results to a blog or magazine.
27. Work on your website’s searchability (SEO).
28. Donate your time to a charity you support… and then blog about it.
29. Share things that make you weird and different. Like-minded couples will connect with it.
30. Work on organically increasing your Facebook engagement.
31. Run a contest where people need to engage via social media to enter.
32. Update your website with your best work.
33. Re-write your About page.
34. Update the copy on your sales page.
35. Offer something extra that your competitors are not.
36. Do a brand audit.
37. Offer discounts for big orders.
38. Rework your packages.
39. Stay positive. Remember that everything you put out there reflects you and your business.
40. Encourage your past clients to tag themselves in their images on your Facebook page.
41. Always strive to give the best customer experience possible.
42. Reply to enquiries within 24 hours.
43. Enter for an award.
44. Work on your website’s usability and speed.
45. Collaborate with a blogger.
46. Introduce yourself to people.
47. Write a DIY series that promotes your product.
48. Be helpful on Twitter – reply to people’s questions (even if they’re not directed at you).
49. Utilise blog comments.
50. Don’t give up. If something doesn’t work, pick yourself up and try again.
Horse Breeds photography
- American Albino
- American Quarter Horse
- Cleveland Bay
- Connemara Pony
- Dutch Warmblood
- Irish Sport Horse
- Russian Trotter
- Shetland Pony
- Shire Horse
- Spanish Mustang
- Welsh Pony
Never Stop Marketing
Whatever you do in the off-season, be marketing your business. That’s kind of the key. There are a thousand other ideas to help grow your tribe, increase your brand awareness, market more effectively to your target brides, and generally increase your bookings. Find the ideas that work best for you and get to work!
Hire Online Marketer for your business Call : 09915337448, skype: ppc.champ