Digital Marketing Strategies for pharma Companies – Digital marketing is the only way to stay ahead in Pharma Business. When you’re a small business owner the online world can seem intimidating. We already develop Digital marketing (SEO/PPC/Content, Facebook Marketing & E-commerce) strategies for so many phrama companies like: (kesh king, healthkart, medisyskart etc)
Table of Contents
Defining a Pharma digital marketing strategy
digital marketing strategy defines how pharmaceutical companies should: Hit our channel leads & sales targets. Budgets for Acquisition, Conversion, Retention & Growth, Service. Communicate benefits of using this channel & enhance brand. Prioritise audiences targeted through channel.
Best strategies for pharmaceutical companies
- Drive traffic to your site
- Provide visitors with the information they need
- Build trust with your audience
In a world where over 90% of online experiences start with a search, showing up on the front page of Google can be the deciding factor between a business
Here is a list of best simple digital marketing strategies that any business owner can implement to help their business grow.
Digital marketing for pharmaceutical business is becoming increasingly complex. Pharmaceutical companies managers need not only to service, manage daily orders, availabilities and pricing, but now are also expected to compete for new franchise in new channels and digital communities that emerge every day.
Pharmaceutical Marketing Expert for Consulting in India
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Hence, many pharma company managers are asking themselves how they can expand their brand online while still having the time to run their business.
The pharmaceutical industry is huge; it accounts for a booming $500 billion per year in the United States alone. This means that as a pharmaceutical company, you have plenty of opportunity to grow. However, you’re not the only one looking to expand within the industry.
Read: Kesh King Marketing Strategies & Case study
A one-to-one conversation.
Digital marketing is about driving a better customer experience, earning sales and retention by focusing on the importance of one-to-one marketing. Your end goal is to start and continue discussions that lead to new brand advocates, new customers and long-term clients that ultimately become referral generators.
The obvious choice has been to hire additional staff, but this tactic is just a temporary solution, because demand for digital marketing is unstoppable and the problem will continue to grow.
The breakthrough solution for this complex problem is a digital marketing architecture and tools that provide a consistent multi-channel experience to new products and prepare company for future digital marketing demands.
- Gain competitive advantage and follow your buyer’s purchase journey
- Effectively align sales and marketing
- Understand and populate your funnel
- Develop tactics that align with your strategy
- Refine your funnel metrics from start to finish
Digital Marketing Strategies for Pharma Companies:
The website: Your digital kingdom.
Most companies know they need to have a website but don’t recognize just how critical it is. Your website is your digital kingdom, a place where you can share your brand story, connect people directly to your company and make that all-important first impression.
Make sure you online presence is up to par by having an engaging customer experience, top-notch branding and easy navigation.
Search engine optimization for Pharma business
Pharmaceutical SEO & Lead Generation – Search Engine Optimization (SEO) leads have an average close rate of 14.6%, while outbound leads (such as cold calls or print advertising) have an average close rate of 1.7%.
Having your pharma website optimized for SEO is a necessity heading into 2016. By having an SEO strategy in place, you can increase your leads and grow your business for next year.
Why is SEO especially important for pharmaceutical companies?
- Establish trust
- Maintain a positive brand reputation
Marketing Content: What’s your story?
Most companies do a great job of explaining what they do but fail when it comes to using more dynamic content (pdf, blogs, videos, infographics) to show how they can help. Customers respond to relevant information and education, products and services come later.
If you haven’t already, begin telling your story in various formats. The more often you tell, the more likely your story will be heard.
Social media: Connecting your ideas with the world.
There may be no better way to connect your ideas with the world than through social media. It can be a terrific way to boost your company’s visibility online.
One of our strongest recommendations is to focus on sharing highly useful and targeted content that’s of interest to the people you want to connect with.
60% of b2b customers are social travelers. According to Google, 60% of customers use one or more social networking platforms during their search, shop and buy process. Hence, it is critical to manage branding ratings, have a professional-looking presence on facebook, and allow customers to engage over twitter.
And to use the social network to amplify your message, ensure that good experiences your customers write about are shared on the different digital communities. For photos we see the best results using Flickr and for videos a dedicated YouTube channel. And don’t forget email: it is still the most widely mechanism used to share itineraries and ideas of trips.
Paid media: Placing content in the right spots.
For potentially just a few dollars a day, paid advertising on platforms like AdWords along with social-media ads can have their place. If you narrow your focus to a very specific keyword or phrase that your typical client is looking for, an ad that sends them to a strategic landing page can be well worth the investment.
If you have no clue what keywords your target demographic is searching for, Google provides information on this through its AdWords platform.
Email marketing for Pharma Business
If you are a business that only sends out one email blast per month, start doubling this number and send out at least two per month. You should sends out multiple email blasts EACH DAY! If you have compelling content that would be informative to the subscribers on your email list, tell them about it via email communications.
Increase visibility and your reach.
Content is often written, shared and quickly forgotten. Upcycling is a trend to reuse and rebuild previously published information to extend shelf life and boost visibility. For example, you can take a blog post you wrote six months ago and expand it in these ways:
- Create a Slideshare
- Recap the article in a video and post it to YouTube
- Republish the article on LinkedIn
- Build an infographic for more visual viewers
- Expand it into a white paper
- Syndicate the content to industry trade publications
We like to refer to blog content as the match that starts the fire. When you write a compelling blog, it has the potential to rank well organically in the search engines. 80% of daily blog visits are new so this is a great driver of new website traffic! Additionally,
a blog can serve as content for a Facebook and Twitter post as well as a teaser for an email marketing campaign. By creating better blog content in 2015, your web traffic will increase and your content will become more compelling
Build commitment: Like, follow, subscribe.
The path doesn’t end when someone finds your company online — your efforts are wasted if someone shows up then leaves. Build commitment by making it easy to stay in touch.
- Make social links easy to spot, so people can Like, Follow or share your content.
- Create a simple email subscription form for newsletter or blog post distribution.
- Don’t forget to link to your RSS feed — some people prefer it.
- For rich content like white papers or eBooks, consider gated content — a tactic that exchanges basic information for a download. It can help you generate leads and measure your investment, but use it sparingly.
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FOR Pharma Marketing help: Call: 9915337448, skype: oli-jee