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As per the various reports the online advertising market in India is expected to touch Rs 3,575 crore (US$ 578.13 million) by March 2015. Which is almost a 30 percent increase in market size as compared to March 2014.
In the current digital advertisement market, the search and the display feature contribute the most. The search advertisements constitute almost 38 per cent of the total advertisement spends followed by display advertisement at 29 per cent. In fact the Internet’s share in total advertising revenue is anticipated to grow two folds from 8 percent in 2013 to 16 per cent in 2018, Continue reading