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Digital Marketing Strategy for Rehab Centers

Surjeet Thakur - Google Adwords Expert Chandigarh India

Surjeet Thakur

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Hi Friends,

If you’re in the rehabilitation industry and are looking to achieve results in digital marketing, here the key elements that should be part of your digital marketing strategy.

we can help. We’ve managed several successful campaigns for our clients, and have years of experience with SEO, PPC, web design, social media, and email marketing

Rehabilitation business are built on word of mouth and social media is where the conversations are happening. Beyond being a great way to get exposure for your brand, social signals help influence Google rankings.

Note:  – “This services for Genuin Govt Registerd Company Only, who already deals in rehabilitation related business”

As experts in the field of Internet marketing, PPCChamp has provide the online marketing for rehabilitation hospitals, healthcare providers, and other doctors.

Rehab Center Online Marketing

Marketing a rehab center is no easy task. It involves all of the strategy and planning that any other campaign requires, as well as a respect for your clients’ situations.

Without a deep understanding of addiction and treatment, it’s almost impossible to reach clients and their loved ones when they need assistance.

Call for free consulting: 09915337448, skype: ppc.champ

The healthcare industry is slow to catch on, but the data speaks for itself: Inbound marketing leads cost 61% less than outbound leads. 56% more leads are generated by inbound tactics than traditional paid marketing.

How Patients Search:

  • 38% searched symptoms or departments*
  • 37% searched conditions and disease related terms*
  • 19% searched branded terms*
  • 6% searched treatments or procedures*
  • 49% of patients started searching about conditions/diseases*
  • 48% of patients finished searching on branded terms*

In addition, patients are using the interest to find and engage with healthcare organizations (Rehab Centers) as well.  84% of patients use both online and offline sources for hospital research.

69% of health systems are using content development and 58% are engaging their patients with email marketing—these are the most common tactics by hospital digital marketers. Social media is at 46%, SEO at 35%, Display at 31%, and Paid Search (SEM) at 27% respectively

Likewise, search drives nearly 3x as many visitors to hospital sites compared to non-search visitors, and 44% of patients who research hospitals on a mobile device scheduled an appointment.

Booking & Scheduling Appointments:

  • 21% booked via computer or mobile browser/app*
  • 56% called on phone*
  • 23% booked in person*
  • 77% of patients used search prior to booking an appointment*
  • 1/3 of patients used tablets and mobile devices on a daily basis for research and/or booking appointments*
  • Patients researching on mobile devices are more likely to book appointments than those on computers (44% vs. 34%)*
  • 48% took over 2 weeks to research prior to booking an appointment*

Online marketing strategy for Rehab Centers and Addiction Treatment Institutions – Every business requires a continue flow of customers — the addiction treatment field is no different. There are many ways to attract clients to your business, with the Digital Marketing being one of the latest.

WANT MORE CLIENTS? WE CAN HELP.
Find Out How - 09915337448

Online Marketing – Inbound marketing strategy

– healthcare and medical brands with digital and inbound marketing, to help them better connect with consumers in an increasingly digital world.

Our inbound marketing process focuses on creating quality online content that answers questions and pulls people toward your company and product, where they naturally want to be.

Pay per Click (PPC) – Adwords

Pay Per Click Advertising For Rehab Centers

Pay-Per-Click (PPC) is one of the quickest and easiest ways to grow your patient base. Studies have shown that 81% of people click on a sponsored link (PPC) when looking for health information.

Google reports that 57% of the Boomer generation have searched online for health information with 73% clicking on sponsored links from paid search marketing campaigns. Our ppc management services for hospitals and healthcare organizations include in-house Google certified experts who have worked specifically in the healthcare marketing field for over six years.

Our healthcare PPC campaigns are not limited to just Google. We create custom campaigns to run in the sponsored sections of Bing and Yahoo search engines, display networks, retargeting and even Facebook advertising.

Search Engine Optimization

With an ever-rising number of consumers using the web to find medical and health-related information, it is crucial that your organization develops a search engine optimization (SEO) strategy that allows you to be found when a potential customer conducts an online search.

In such a large industry, there is high competition for search traffic. For example, if a nearby hospital has a more effective SEO strategy than yours, it will appear higher in organic search results than your. Through a highly targeted SEO strategy, you can increase your search engine ranking and overall web presence.

Content Marketing

It is impossible to build a successful SEO strategy without the right content. To succeed in today’s developing healthcare industry, companies need to constantly produce new content that not only gets them found but also enables them to capture leads.

From blog posts to social media updates, videos, ebooks, webinars and more, you need to publish content that will get you found online using the same search engines and social media channels that your target audience uses to learn about the healthcare services and products they use.

This content, when crafted correctly, will improve your search engine rankings and drive new traffic to your website, as well as nurture and nudge leads throughout the sales funnel, hopefully encouraging them to visit your practice or hospital for their healthcare needs or to purchase insurance or medical equipment.

A Responsive Website

According to the same Think with Google study, about one-third of patients use mobile devices or tablets on a daily basis for research and/or to book appointments. Physicians routinely use them in-office to help their patients learn about procedures and medications, as well as to instantly access information, no matter their location. With the ever-increasing rate of mobile web usage compared to desktop usage, healthcare organizations should consider the benefits of transitioning to a responsive website design.

We do this through the following services, many of which have added marketing benefits than just a boost in online visibility.

Online Reputation Management
We have developed proprietary systems to help boost more positive reviews for your hospital from your actual patients while also preventing negative reviews. As part of this service, we also monitor and report about online reviews to you including pointing out any online reviews that may need your attention.

Social Media
Our Search and Social service includes set-up and custom designs for up to four social media accounts (Facebook, Twitter, Pinterest, Google+). A unique post will be written for your hospital each week and posted to your four social media accounts for a total of four posts a week and sixteen posts a month. One of those posts will include a link to your monthly blog post/infographic as described previously.

Other posts may include reminders about specific services you are offering, upcoming events, highlighting staff or hospital accolades, or curated content that would be of benefit to your social media followers.

• Website Optimization (SEO)
• Content Creation
• Online Listing Management
• Online Reputation Management
• Mobile Website Development
• Social Media Marketing
• Search Engine Marketing (PPC)
• Online Video Production
• Reporting

Call for free consulting: 09915337448, skype: ppc.champ

About drug rehab Centers

What is a drug rehab?

Drug rehabilitation (often drug rehab or just rehab) is a term for the processes of medical or psychotherapeutic treatment, for dependency on psychoactive substances such as alcohol, prescription drugs, and street drugs such as cocaine, heroin or amphetamines.

Drug rehabilitation

Drug rehabilitation (often drug rehab or just rehab) is a term for the processes of medical or psychotherapeutic treatment, for dependency on psychoactive substances such as alcohol, prescription drugs, and street drugs such as cocaine, heroin or amphetamines. The general intent is to enable the patient to cease substance abuse, in order to avoid the psychological, legal, financial, social, and physical consequences that can be caused, especially by extreme abuse.

Treatment includes medication for depression or other disorders, counseling by experts and sharing of experience with other addicts. Some rehab centers include meditation and spiritual wisdom in the treatment process. A few centers also treat gambling with the same techniques as are used in drug rehabilitation.

Types of treatment

Various types of programs offer help in drug rehabilitation, including: residential treatment (in-patient), out-patient, local support groups, extended care centers, recovery or sober houses, addiction counselling, mental health, and medical care. Some rehab centers offer age- and gender-specific programs.

For individuals addicted to prescription drugs, treatments tend to be similar to those who are addicted to drugs affecting the same brain systems. Medication like methadone and buprenorphine can be used to treat addiction to prescription opiates, and behavioral therapies can be used to treat addiction to prescription stimulants, benzodiazepines, and other drugs.

Types of behavioral therapy include:

  • Cognitive-behavioral therapy, which seeks to help patients to recognize, avoid and cope with situations in which they are most likely to relapse.
  • Multidimensional family therapy, which is designed to support recovery of the patient by improving family functioning.
  • Motivational interviewing, which is designed to increase patient motivation to change behavior and enter treatment.
  • Motivational incentives, which uses positive reinforcement to encourage abstinence from the addictive substance.

Want to get the ball rolling?

Planning and executing all of your online marketing efforts is a big task. From attracting  visitors, publishing content, and ranking higher in search engines, its a lot to take on.

That’s where we can help. Click below to schedule your free 45-minute call with our inbound marketing team to discuss the challenges your business is facing, the goals you’re currently working towards, and how inbound can help you get there.

For more information, don’t hesitate to contact us! Our team of PPC experts is more than happy to assist you in setting up an effective, targeted campaign.

Call for free consulting: 09915337448, skype: ppc.champ
If you'd like us to dramatically improve your website & business, visit our "Services" page and then contact us for more information.
And if you have any comments or questions about this article, contact us
or Call +91-9915-337-448, Skype: oli-jee, Email: surjeet@ppcchamp.com
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