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10 Best Steps To Managing Your Online Reputation

Surjeet Thakur - Google Adwords Expert Chandigarh India

Surjeet Thakur

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How to manage your online reputation – Your rep is everything — especially online.

In this post, I’m going to share you how to manage your online reputation using some very cool free tools.

Your first step is actually to see where you’re at by searching for your brand name or your personal name in Google and seeing what comes up. Ideally, you’d have a situation like Quick Sprout, where when you type the brand name into Google, you get the site as a first result, then social profiles and then some mentions underneath.

To improve your chances of removing negative review of consumer complaint from Google first page is i.e. contact the webmaster of the websites. Best action according to Google perspective is to contact the webmaster of a website and convince them to remove the information.

In case website owner refused to remove the link  So best option is to push down link from Google Search results. The idea way to deal with negative review is:
1. You can create relevant blogs and update them on regular basis.
2. List your business on high authority domain websites.
3. Create strong business profiles
4. Grow your social media network

If you thing you can push down link, then go ahead. If you don’t know the right approach you can hire ORM experts to repair bad online reputation

1. Google yourself

All good online reputation management begins with a search. And when I say “Google” yourself, I don’t mean just use Google — use every possible search engine, including people searches, social networks and forum searches to find out everything (good and bad) being said about you on the Internet.

Search for your name, your nicknames, your maiden name, misspellings of your name — heck, it’s even a good idea to search for your first name coupled with a few keywords. (Keywords can include things like hometown, current city, the name of your college and your occupation.) If you’re worried about what a specific person, such as a potential employer, might find, make sure you search for any identifiable info they might have access to, such as your email address, a frequently-used username, or a phone number.

You should also comb through any social media accounts, blogs or forums that you frequent to make sure there are no damning posts or photos that you forgot about, and check the Wayback Machine to see if any of your deleted accounts are still living in cached form on the Internet.

Bonus: Check the social media accounts, blogs, and forum posts of your friends, family members, and significant others, just to be sure you won’t be blindsided by someone who doesn’t take your online reputation quite as seriously.

2. Images matter more than ever.

In the past few years, the rise of image-based social sites like Instagram and Pinterest have made it essential to scrutinize the images that represent you, says Fertik. “Photos are becoming more important as a decider of how successful – or not – we look online.” He urges professionals to “have your photo array match your general outlook, the look and feel you’re going for…That doesn’t mean you have to become an Instagram aficionado, but you can’t ignore photos, whether it’s on Twitter or LinkedIn.”

3. Everyone’s getting reviewed.

It’s not just restaurants that are feeling heat from Yelp reviews. These days, says Fertik, there’s been “an explosion of digital review sites. They’re getting much more vertical-specific, much better, and more nuanced…People are businesses now and must act accordingly. If you’re in almost any kind of business, reviews turn out to be very important. Reviews of your book, your consulting business, as a performer, as a professional – that’s super important now, much more than it used to be.”

4. Share your personal side — strategically.

When it comes to your online reputation, creating smart, professional content — such as blog posts or a high-quality feed of Instagram images –matters. “Publishing is useful no matter what; original content is useful at whatever level you’re able to manage,” he says.

You want to focus your efforts on the area that you’d like to be known for; Fertik centers his own posts around business and entrepreneurship. But it’s also OK, and even desirable, to share a more personal side — if you’re strategic about what feels comfortable to you and is in alignment with your personal brand.

5. Build your brand

The best online reputation management strategy is a proactive one. Instead of trying to suppress your past, focus on building your future. By adding new content in the form of new social network accounts, blog posts, articles and forum posts, you can boost your professional identity and tamp down your “drunk college days” identity at the same time. This works because search algorithms like to see new content — in Google’s eyes, an up-to-date blog is far more relevant than a years-old Facebook picture, and therefore gets prime real estate near the top of the search results.

Here are some ways to build a brand for yourself:

Start a blog or a personal website.This doesn’t have to be a professional blog or website, it can simply be a personal blog with work-safe posts. If you want to write about Los Angeles salad places or restoring arcade cabinets, go for it — just make sure you do so in a professional manner. Also, it’s never a bad idea to purchase your domain name (first+lastname.com)

Spiff up your social networks.Create a separate Facebook account for your professional identity. Add your boss, coworkers and professional colleagues, and post (work-safe but interesting) content to this account frequently. If you’re not a member of many social networks, consider joining some under your professional identity; LinkedIn is an obvious choice, but I also like review sites Yelp and Amazon; alumni sites such as Classmates.com; and blogging sites like Tumblr. After all, you want to come across as a well-rounded, totally work-safe person, right?

Be an expert.If you’re an expert in your field, try to get your name placed in industry publications or magazines. The quickest way to the top is to ride someone else’s coattails, and an industry pub is far more likely to have Google clout than little ol’ you. Sites like Help A Reporter Out (HARO) andMediaDiplomat connect reporters with sources — you could be that source. If you’re not an expert in your field, try to position yourself as one through blog posts, forum posts, video blogs or on social media.

Then again, remember this: while you might think that a squeaky-clean, ultra-professional online presence is ideal, it’s not. If your professional presence is too sterile, you’ll raise flags — it will be obvious you’re cultivating it — and you may prompt your online stalkers to just dig deeper. You want your branded content to reflect someone who’s professional, but who also has a personality.

6. Stay vigilant

A solid online reputation is priceless, so make sure it doesn’t all come tumbling down by taking protective steps.

Set up a Google Alert.Google Alerts let you track search terms (such as your name), and be notified immediately when a new search with that term pops up. The Google Alerts page even has a handy “Me on the web” widget, which lets you create alerts for your name and email address.

Have separate email addresses.If you decide to go the route of different names or personal and professional profiles, use two different email addresses. Many social networks let people search users by email address or find users in their contact list (by email address). In fact, if you can, use separate everything for personal and professional accounts: separate phone numbers, separate names, separate credit cards…

Be diplomatic.This is especially important if you’re managing the online reputation of a business: words carry about 10x as much weight, and 5x less humor, especially when they’re written down and posted on the Internet. Think before you post, especially if you’re responding to someone, and try to err on the side of “overly diplomatic.” Think about it this way: you’re not going to get in trouble for not tweeting something controversial.

That’s basically what you want to see. You don’t want to see other people’s reviews of your products, and you definitely don’t want to see negative reviews.

If you search for your name, if you have a personal brand, you want to see the same thing. You want to see links to your website, social media profiles, maybe another website that you own and run, and some other profiles on the web. These are things you can control, so that’s actually the most important concept of online reputation management.

You want the first page of Google to be properties that you run and that you can control. For example, if you do something like this as in the case of Opinion Outpost, a page survey site, they have their site as the first result. But after that it’s all random people writing about them. Maybe they are positive reviews and that’s nice, but someday maybe they’ll have a negative review. What are you going to do? It’s going to be hard to bury those reviews.

Once you’ve evaluated waste on Google’s first page, it’s time to start monitoring what people are saying about your brand or about you online. One great tool that’s free is called “Me on the Web” by Google. What you want to do is log into your Google account and your Google dashboard and then click on “Me on the Web.”

“Me on the Web” has three main features. They are “search for yourself,” “stay current with web alerts,” and “review your Google Plus profile.”

“Search for yourself” is exactly what it sounds like. It is actually what we just did where you search for your name in g. What you want to do is click on “search now” and Google will display the top ten results for your name in quotes. You can always modify the search by removing the quotes, clicking the little magnifying glass button, and seeing where you rank when people search for your name without quotes.

“Manage Web Alerts” is basically Google alerts which is a tool that scours the web for mentions of certain key words, brand names, or your personal name and then notifies you via email what they found. By default, it shows your name in quotes and your email address, but if you want to add something like your name plus your brand name, you could do that. Click “add,” and it will be added, and once a day you will be notified about these mentions on the web.

The last part of “Me on the Web” we’ll go over is your Google Plus profile. Basically what this does is that it takes you to your Google Plus profile when you click on “open your profile.” There are two things you want to pay attention to with your Google Plus profile when it comes to online reputation and management.

The first is your name. You want to make sure that your name reflects the way that people search for it online. If your name is Joseph Smith and everyone searches for you online as “Joey Smith,” you’d want to have your name as “Joey Smith,” because that will help this profile rank for your name.

You also want to make sure that you include the company that you work for or your brand name here where it says “works at” because that helps Google associate this name with this brand. This will help your profiles rank for both of those keywords.

Next, you want to use Google Suggests to see how people search for your brand online. For example, when I search for Quick Sprout, Google shows me these suggestions based on how people actually search for Quick Sprout in Google. As you can see, these are all positive things. People are searching for the Quick Sprout traffic system . They’re searching for the Quick Sprout SEO guy. They’re searching for social media profiles like Face Book and Twitter. What you don’t want to see is brand name “scam” or something like that.

To get a really good idea of how people search for your brand online, you can use a tool called Ubersuggest. Go to ubersuggest.org. That’s where you will want to enter your brand name or your personal name. Then fill out the captcha and click “suggest.” When you do that, the tool will show you all of the Google Suggest suggestions that Google has. So when someone searches for Quick Sprout plus A, it shows all the suggestions that come up, and same with B. What you want to do is look to see if there are any negative associations with your brand coming up. In this case, everything looks positive. It’s all about basically content on Quick Sprout, which is what you want to see.

Next, you want to see if there are any complaints about your business on popular complaint sites on the web. While you can go to each one and see if your business has a complaint, there is an easier way, just go to Go Fish Digital. This will show you Go Fish Digital tool which allows you to search all the complaint sites at once.

When you are on the page, put your brand name into the search field, click “search,” and it will show you all of the complaints on the popular complaint sites on the web like the Better Business Bureau, Rip Off Report, et cetera. You can then go to those sites and address those complaints.

If you are serious about online reputation management, you definitely want to invest in a tool like mention.net, which automatically looks for mentions of your brand or personal name online. While it works similar to Google Alerts, it’s much more robust and useful.

I’m going to show you how it works right now. I have an alert set up for my brand. So whenever someone mentions my brand on social media sites like Twitter, Blogz, or even sites like Reddit, Mention notifies me, I can go in and monitor the mention and then address it if it happens to be negative.

To do the same for your site, you want to log into your mention.net account. They have a free trial if you want to give it a try. Click on “create alert,” and then you simply include your brand name here and your brand name here, and it will automatically monitor the web for mentions of your brand name.

So, that’s all there is to monitoring and managing your online reputation. As you can see, you want to be proactive about it. You want to see what people are already saying about your brand, and then if things are negative, you can address them.

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