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Crowdfunding Marketing Strategy for India

Surjeet Thakur - Google Adwords Expert Chandigarh India

Surjeet Thakur

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Crowdfunding Marketing Strategy for India – Hi friends, from last 5 year I am working with lots of clients who want to raise funds for their startups, NGO and products development. I am Digital marketing guy I can help to achieve their goal with legal manner. I am working with USA  and Indian Crowdfunding Platforms.  I do YouTube marketing, Facebook ads marketing, website designing and landing page creations for crowdfunding campaigns.

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In this post you will learn how to generate funds from Crowdfunding – Crowdfunding is a marketing strategy for raising money from a huge number of people who can contribute a small amount to your business or project. In return, you need to offer them some benefits.

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In the past few years, crowdfunding has gained immense popularity. If you can successfully convince large masses of people to contribute a small amount, you will be able to generate required capital within a short time without much hassle.

crowd

What is Crowdfunding?

Crowdfunding is a great way to earn money for a project, product or personal business venture. Since getting its start, crowdfunding has helped entrepreneurs all over the world get the financial support they need.

What is crowd funding in India?
Crowdfunding is the practice of funding a project/venture or social cause (Medical/Education/ Sports) by raising money from many individuals for a common goal. Continue reading more on equity crowdfunding, reward-based crowdfunding, and what are the SEBI rules in India about Crowdfunding.

There are plenty of players in India’s crowdfunding space today. Ketto, which is Asia’s largest crowdfunding platform, has fuelled a revolution. On Ketto, contributions are made towards a broad spectrum of sustainable causes, which include medical crowdfunding, creative crowdfunding, start-up crowdfunding, NGO crowdfunding and even crowdfunding for the welfare of animals. With some rave Ketto campaign reviews, the platform is driving a humongous change. Online fundraising helps you to mobilise like-minded people across the internet and raise funds for a cause they support.

In healthcare space, Ketto’s contribution has come as a respite in many cases ranging from open heart surgery, NICU care, kidney transplant, bone marrow transplant, and cancer treatment among others. So far, the platform has been able raise the sum of over Rs 90 crore for more than 15,000 medical cases across India.

There are several reasons why thousands of families have chosen Ketto for their medical crowdfunding. One of the factors that work in Ketto’s favour is it’s very simple and easy to set up. Anyone can start a campaign on Ketto. They have to simply go to the website and follow the step-by-step procedures to successfully launch their campaigns for crowdfunding. Secondly, with the help of its extensive network, Ketto allows contributors to donate from anywhere in the world and through different currency valuations.

Indian crowdfunding Platforms – crowdfunding sites in india for startups

www.ketto.org/start/campaign
‎Ketto: #1 Crowdfunding Site – Raise Funds for Any Cause‎
‎Start a campaign and collect funds for any cause like Health, Education, Social causes. Ketto is India’s most trusted crowdfunding site. We help raise funds for any cause. 24X7 Chat. 500+ Crore Raised. Corporate CSR. No Minimum Goal. Zero Setup Fees. Dedicated Support.

www.impactguru.com/
‎India’s No.1 Fundraising Site | Over Rs 400 Crores Raised‎
‎Fund Your Cause or Project on India’s #1 Fundraising Website. Supports Foreign Payments. No Deadlines. Email Support. Easy Signups. Keep Every Donation. 400 Cr Rs. Raised. Call us @. Dedicated Help. No Goal Requirements. 24X7 Chat.

 https://milaap.org/milaap.org
Milaap: Crowdfunding India | Largest Crowdfunding Platform …
Crowdfunding for India, raise funds online for yourself, loved ones, charities and more. Milaap India’s largest crowdfunding website. Fundraise now.
https://www.wishberry.in/www.wishberry.in
Wishberry, India’s No.1 Crowdfunding platform for creative artists
Wishberry, India’s largest crowdfunding platform with a 70% success rate for creative projects. Raise funds for films, music, publishing, comics, theater and more.
https://www.investindia.gov.in/www.investindia.gov.in › team-india-blogs › crowdfunding-india-0
Crowdfunding in India – Invest India
Apr 5, 2019 – Crowdfunding refers to collection of funds from multiple investors via web-based platform or social networking site for a definite objective.

Ketto: Ketto is an online fundraising website to raise funds for social(NGOs/Non-Profits/Charities), creative(Movies/Music/Theatre/Fashion/Technology) and personal(Health/Education/Travel) causes from a large number of people who share your passion or concern.

Wishberry: An online crowdfunding platform for creative projects across films, music, publishing, comics, theater, apps and more. People who connect with ideas can back these ideas with funding, not for charity or for any monetary return, but simply for making ideas happen, for being a part of another Oscar or Grammy in the making.

Milaap: Milaap has become the preferred platform for people to raise and contribute for the causes they care for in India. Banglore based online fund-raising platform, it was the first online microlending platform that enables non-Indians and non-resident Indians to make loans to India.

BitGiving: A Social Crowdfunding platform, focuses on fund-raising for causes online and open to both open to both individuals and organisations. With an immense focus on Social Media integration and inherent virality, BitGiving envisions bringing together projects and social campaigns and helping individuals, organisations and NGOs raise funds for their projects.

Following are Indias top crowdfunding platforms in India.
  • 1) Milaap.
  • 2) Ketto. …
  • 3) Wishberry.
  • 4) FuelADreamFuelADream is a crowdfunding website for people who aim to raise funds for creative ideas, causes, charities, events, and community-led activities. …
  • 5) BitGiving.
  • 6) ImpactGuru.
  • 7) DreamWallets.
  • 8) Catapooolt.
India’s Top 10 Crowdfunding Platforms
  • Rang De. Co-founders: Smita Ram and Ram N. …
  • Faircent. Co-founders: Rajat Gandhi, Vinay Matthews, Nitin Gupta. …
  • Ketto. Co-founders: Kunal Kapoor, Varun Sheth and Zaheer Adenwala. …
  • Wishberry. Co-founders: Priyanka Agarwal, Anshulika Dubey. …
  • FuelADream. Founder: Ranganath Thota. …
  • Catapooolt. Founder: Satish Kataria. …
  • Bitgiving. …
  • Crowdera.
Effective Crowdfunding Marketing Strategy
  • Research Your Audience.
  • Launch a Website or a Landing Page.
  • Build Useful Networks on Social Media.
  • Don’t Forget to Submit a Press Release.
  • Go for Email Marketing.
  • Launch Your Campaign at the Right Time.
  • You can Use Apps for Your Crowdfunding Campaign

Crowdfunding Marketing Strategy for India

Research Your Audience

Before doing anything, you need to study hard about crowdfunding and then you need to conduct some thorough research. Analyze the nature of your business or project to identify the target audience for your campaign.

When you narrow down the range of your target audience, you will be able to determine how you should market your campaign, keeping in mind the possible requirements and expectations of your contributors. You should research both the market and the competition to create an ideal marketing strategy for your target audience.

Pick the Right Crowdfunding Platform

The success of your campaign, to a great extent, depends on the crowdfunding platform you have picked. There are a dozen platforms and each has certain advantages and disadvantages. Since you can pick only one for your campaign, you need to do a lot of research to pick the right platform. Some of the most popular crowdfunding platforms include Kickstarter, IndieGoGo, Fundable,  GoFundMe and AngelList.

Launch a Website or a Landing Page

Before launching the campaign page on your channel, it would be better if you can create a website or a landing page. Until your campaign page goes live, let this website serve as your central hub for all of your operations. It will help you test whether the chosen headlines and taglines for your brand are working well or not.

You can channel the web traffic from anywhere —  be it social media platforms or a search engine. When you have a website for your crowdfunding campaign, you can easily compile all the important information about your business or product here. Your user will get all the required information from this website or landing page. Apart from this, it will help you to expand even when your crowdfunding campaign is over. Then, you can use this site as the central hub for marketing your brand or product.

Create a Blog

With the help of a blog, you can do a lot of things, such as:

  • You can provide your visitors the latest updates about the progress of your project.
  • A blog can serve you like an archive where your potential contributors can find important and relevant posts. In this way, you can help your visitors to track the history of your project.
  • The blog serves as the base of your entire content marketing strategy for your crowdfunding campaign. With the help of your blog, you can draw the attention of a huge social media audience.

Build Useful Networks on Social Media

Social media is one of your most effective weapons. Start with as many social media platforms as you can manage. Even a hundred followers can take you nearer to your goal. Therefore, it is really important to integrate your campaigns with effective channels like social media.

Don’t Forget to Submit a Press Release

Launch your campaign with a press release. It will help you make the brand visible and authentic.  Apart from this, you will bring referral traffic. Even after the launch, you can submit press releases on several occasions for marketing your brand or product.

Go for Email Marketing

Email marketing greatly energizes marketing. You can promote your contents, coming events, or any special deals through email marketing. First of all, build a list that can lead you to some potential subscribers. You can also rent an email list to trigger interesting and informative contents in the form of email.

Launch Your Campaign at the Right Time

If you want to make your campaign successful, you should choose the time of launching your campaign discretely. If you are in a hurry, then there is no option but to launch it immediately. Otherwise, you can reap some benefits of scheduling your campaign in the near future. For instance, you can avoid overlap of your campaign launch with any other event.

On the other hand, you can choose a special season or time as well. For instance, if your project is related to weight loss activities, you can pick January or other festive months when people look for weight loss desperately.

You can Use Apps for Your Crowdfunding Campaign

Some Valuable Content Development Tips for Crowdfunding Campaigns

From the above discussion, it should be crystal clear to you that content is the key to making a crowdfunding marketing strategy successful. Everything, from your proposal to the blog post or email marketing, depends on well-drafted contents. So, here are some valuable tips to generate excellent and engaging contents.

  • Draft your content with logic. Provide your audience with reasons they should contribute to your project? Your content should answer all the possible questions the contributors would like to ask.
  • Your content should let the readers understand the scope and objective of your project.
  • Provide a glimpse of your full plan in your content.
  • Try to spark the power of emotional words in a logical way.
  • Each of your blog posts should tell an interesting and relevant story or your own experience to the readers. Interact with the readers directly.
  • Draft guest posts keeping in mind your target readers. With each post, try to write for different target readers.

According to us you should launch your first crowdfunding campaign on Ketto because Ketto – a crowdfunding platform in India has helped a lot many people, and has been a boon for the needy. In today’s age anyone seeking help will not return empty handed thanks to Ketto’s crowdfunding platform.

Ketto is Asia’s most trusted crowdfunding platform for the following reasons :

  1. Lower platform fees.
  2. Top class analytics tool.
  3. Real time support from campaign manager.
  4. Assistance in making your campaign viral.
  5. Digital Community of more than 300,000 people.
  6. Most trusted crowdfunding brand in India.

if you need any help for crowdfunding marketing and strategies you may contact us @ 09915337448 or mail me @ surjeet@ppcchamp.com

 

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