Digital Marketing Strategy for Financial Services – Online financial services market to hit Rs 15k crore by 2020. Globally, the fintech industry saw investments of $22 billion in 2015, up from $16.5 billion a year earlier.The US accounted for about 70% of the investments.
The finance industry is by far the most competitive sector on the internet. Premium search results are littered with high street banks, superior websites and black hat ninjas.
When it comes to finance, dominating page one on Google can be a frustrating minefield. However, get it done right and you can reap the rewards of a highly profitable campaign.
Though the investment figures in India are still small, the number is expected to go up by 2020 as more Indians have access to the internet and smartphones. Continue reading