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Those at the beginning of the sales funnel are more likely to click on the organic results to find out more about the product and will return in the future to purchase the product. The key is though when they return they will enter Google and likely head straight to a PLA.
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What you need to start PLA Ads Setup – Once you have all of the requirements for Product Listing Ads such as the Google Merchant Center account and an error-free data feed, you can focus on setting up a Product Listing Ads campaign in your Google AdWords account. But how do you start?