All time best Digital Marketing Strategies 2017 – Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead.
46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity.
According to Google, ‘Strategy’ means ‘a plan of action or policy designed to achieve a major or overall aim.’
For digital marketing, I get a lot more specific:
- Digital strategy
- A plan of action that establishes repeatable tactics and connects marketing factors to a major goal using metrics
- To define a goal, figure out what you can achieve given your inventory.
- To see what works, move through that inventory, remembering that each piece of the stack percolates upwards. Then isolate the factors—the properties you think are making things work.
- To measure and improve, use metrics to link those factors to overall strategic goals.
When you’re a small business owner the online world can seem intimidating.
Here is a list of simple digital marketing strategies that any business owner can implement to help their business grow.