When the first email was sent in the year 1971 by its inventor Ray Tomlinson, little did anyone know how huge a marketing channel it would become over the course of years. Although many types of marketing methods come and go, e-mail has been a mainstay and is likely to be so for many years to come.

Emails are quite flexible and there are a number of ways through which marketers create an impact through it. The method is equally useful for B2B and B2C customers, and can be used to market any type of products/services, regardless of the utility and price of products and services being sold through it.

In this post, we will take a look at the best email marketing software that you can use for your business either completely free or through a very affordable monthly/yearly subscription plans. But before we head on the list, let us first understand the significance of email marketing.

Why is E/mail Marketing Important?

Stats suggest that presently 4 billion people use email across the globe. If there are so many users, just imagine the number of mails that are exchanged every day. There are a number of reasons why email marketing holds relevance, even to this day: Continue reading →