When the concept of online shopping entered the Indian market a decade or so ago, there were serious doubts about its success, considering the mindset of shoppers who had thus far relied on ‘touching’ and ‘feeling’ the product before making a purchase. However, high discount rates and numerous cashback offers were able to attract the youth slowly and steadily toward buying products online.

Reportedly, Online shopping in India is expected to touch a whopping $111 billion by the end of 2024. This figure, in itself, is a proof that online shopping has become a significant part of every urban Indian, especially post the COVID-19 pandemic. The reach of the Indian e-commerce market is slowly tapping into the rural areas as well.

In this post, we will take a look at the best online shopping sites in India that cover a number of specific niche such as clothing and apparel, electronics, groceries, cookware and kitchenware, furniture, books, etc. Before proceeding straight to the list, let us first look at a few aspects where online shopping beats offline shopping. Continue reading →