Tour & Travel PPC Keywords List – here you can find top best conversion ppc – Adwords Keywords list for Tours and Travels campaign. you can use these keywords for high ROI.
The travel industry is the third largest spending industry category in AdWords paid search, spending £96 million in the UK during 2014. However, the travel industry also has the lowest conversion rates of 1.45%. This is not only an indication of how competitive the industry is, but also how profitable it can be if your paid search activity is managed correctly and cost efficiently.
So once you’ve got the above basics right, you can move on to further developing your campaigns with long tail keywords and mobile strategies:
Long Tail Keywords
Long tail keywords can greatly increase an advertiser’s relevance, particularly in competitive industries like travel. These are the three or four keyword phrases that feature heavily towards the lower end of the search funnel, when a user is more certain of what they’re looking for and ready to purchase – making them highly profitable.
For example, bidding on the keyword “Safari deals” would likely see you in direct competition with all safari tour operators and online travel agencies selling safari holidays. On the other hand, targeting long tail keywords like “South Africa Safari holidays in March” allows you to tailor your ad copy and landing page to the exact search query, as a result of this you will also be cutting out much of the competition who are bidding on more generic terms. Therefore less competition and more relevant ads for search queries that have a high chance of converting making long tail keywords a powerful search marketing tool.
There is a point where the time needed to manage large volumes of long tail keywords outweighs the value they bring. The Search terms reports are a great place to start for an indication of what long tail keywords should be targeted in your campaigns.