Hotel Booking PPC / Adwords Keywords List – here you can find top conversion Hotel business booking keywords list – you can use these keywords for your Hotel Adwords campaign to get best hotel booking leads generations.
WHAT IS A PAY-PER-CLICK AD?
Pay-per-click ads, otherwise known as PPC or Sponsored Ads, is a type of Internet Advertising that can be placed on search engines, advertising networks, and blogs. For purposes of this article we will only focus on PPC ads hosted on Google.
PPC ads appear on the top and right hand side of the search engine results pages of Google based on a specific Keyword query. Below is an example of a Google results page for the search query ‘New England Hotel – Meetings’.
You choose the keywords you would like your ad to be displayed for and incorporate them in your ad copy. Google determines how often and on what page your ad will appear depending on your daily budget and quality score. You only pay when a user clicks on your ad.
Appear for more Keywords
If your hotel website has a good position in the natural search you can still benefit from a PPC campaign. You may be ranking high in some keywords but be falling behind in others. Develop ads around the keywords that you would like to rank higher for.
Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment.
Here’s what you need to know about keyword research at the different stages in your AdWords project and why it’s so critical to success.
Bid for Keywords
When you run a bid-based campaign you compete with others by bidding on keywords. You bid on the cost-per-click (CPC), which is the amount you are willing to pay when someone clicks on your ad. A higher bid can increase your chances of having your ad displayed in a top position, however Google also considers your quality score.