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Optimizing Google Ads for Your Flight Booking Business

Surjeet Thakur - Google Adwords Expert Chandigarh India

Surjeet Thakur

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Optimizing Google Ads for Your Flight Booking Business – In the competitive world of flight booking, having a robust Google Ads strategy is crucial to attract potential customers and convert clicks into bookings. This article will cover top conversion keywords, negative keywords to avoid, cost-effective strategies for call generation, top airlines in the USA to target, and examples of effective ad copy.

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Top Conversion Keywords

Selecting the right keywords can significantly impact your ad performance and conversion rates. Here are some top-performing keywords for the flight booking industry:

  1. Cheap Flights to [Destination]
  2. Best Flight Deals
  3. Book Flights Online
  4. Last Minute Flight Deals
  5. Discount Airline Tickets
  6. [Destination] Flight Booking
  7. Affordable International Flights
  8. Domestic Flights [City Name]
  9. Round Trip Flights to [Destination]
  10. Direct Flights to [Destination]

Pro Tip: Use a mix of broad, phrase, and exact match keywords to cover a wide range of search intents and capture potential customers at different stages of their booking journey.

Negative Keywords

Negative keywords help you avoid showing your ads to users who are unlikely to convert, saving your budget for more relevant clicks. Here are some negative keywords to consider:

  1. Free Flights
  2. Flight Status
  3. Flight Tracker
  4. Flight School
  5. Flight Simulator
  6. Airline Jobs
  7. Flight Attendant
  8. Pilot Training
  9. Frequent Flyer Miles
  10. Airline Complaints

Pro Tip: Regularly review your search terms report to identify and add new negative keywords based on irrelevant traffic.

Call Generation Low-Cost Strategies

Generating calls from potential customers can be cost-effective and lead to higher conversion rates. Here are some strategies to implement:

  1. Call Extensions: Add call extensions to your ads to allow users to directly call your business. This is especially effective for mobile users.
  2. Ad Scheduling: Show your ads during peak call times to increase the likelihood of users calling your business.
  3. Localize Ads: Use location-specific keywords and ads to target users in specific regions, increasing relevance and reducing costs.
  4. Click-to-Call Ads: Create ads specifically designed for mobile devices with a “Call Now” button.
  5. Offer Promotions: Use ad copy to highlight special deals or discounts available for customers who book via phone.

Pro Tip: Track call conversions in Google Ads to measure the effectiveness of your call campaigns and adjust your strategy accordingly.

Top Airlines in the USA to Target

Targeting popular airlines can enhance the relevance of your ads and attract more clicks. Here are the top airlines in the USA to consider:

  1. American Airlines
  2. Delta Air Lines
  3. United Airlines
  4. Southwest Airlines
  5. Alaska Airlines
  6. JetBlue Airways
  7. Spirit Airlines
  8. Frontier Airlines
  9. Hawaiian Airlines
  10. Allegiant Air

Pro Tip: Use the names of these airlines in your ad copy and keywords to attract users looking for flights with these carriers.

Examples of Campaign Ads Copy

Ad Example 1: Cheap Flights

ads copy sample:
Title: Cheap Flights to [Destination] | Book Now & Save!
Description: Find the best deals on flights to [Destination]. Book now and save big! Limited-time offers available. Call us today.
Call to Action: Book Now

Ad Example 2: Last Minute Deals

ads copy sample:
Title: Last Minute Flight Deals | Save on Airfare
Description: Need to fly soon? Discover last minute flight deals at unbeatable prices. Secure your seat now! Limited availability.
Call to Action: Find Deals

Ad Example 3: Direct Flights

ads copy sample:

Title: Direct Flights to [Destination] | Book Direct & Save
Description: Enjoy nonstop flights to [Destination] with our exclusive deals. Book direct flights and save money and time. Call to book.
Call to Action: Book Direct

Ad Example 4: Call Now for Discounts

ads copy sample:

Title: Special Flight Discounts | Call Now & Save
Description: Exclusive flight discounts when you book over the phone. Call now for the best deals on flights to [Destination].
Call to Action: Call Now

Pro Tip: Continuously A/B test different ad copies to see which performs best and refine your ads based on performance data.


By carefully selecting high-conversion keywords, utilizing negative keywords, implementing cost-effective call generation strategies, targeting top airlines, and crafting compelling ad copy, you can optimize your Google Ads campaigns for your flight booking business. Regularly review and adjust your strategy to stay ahead in the competitive market and drive more bookings.

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