i’ll try to explain to you in a series of short posts how the ads review process works.

• All new ads are submitted to us for review. We reviewed these as quickly as we can – usually within 3 business days and most often within 24 hours! If your ad complies with our policies and guidelines, it should be approved automatically. Sometimes, we need a human to confirm that your ad can be served.

• “It has been said that something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world”Small changes matter! And that’s why making any edit to your ad(even a tiny one) means it will be treated like a completely new ad – starting the review process again, and with all statistics reset to 0.

Tip: To avoid any down-time in which your ad isn’t running, create a new ad with the changes you need and pause the old one once the new one is approved!