Are you a website designing company, agency, or freelancer looking for high-quality leads and calls for web design projects? If yes, running a targeted Google Ads campaign can be the game-changer you need.
I’m Surjeet Thakur, a Google Ads expert, and I specialize in helping businesses like yours generate genuine website designing leads from India, USA, Canada, and UK.

Website Design Business Overview

🔹 Types of Website Design Services

🔹 How Web Design Agencies Get Clients?

✔ Google Ads (Search & Display)
✔ Social Media (LinkedIn, Instagram)
✔ Freelance Platforms (Upwork, Fiverr)
✔ Referrals & Word of Mouth

🔹 Target Audience

• Small Business Owners (Need affordable websites)

• Startups (Looking for MVP websites)

• Marketing Agencies (Outsourcing design work)

• E-commerce Sellers (Shopify/WooCommerce needs)

In this article, I will guide you through:

• Best keywords to target

• Top locations for leads

• Complete Google Ads strategy

• Important negative keywords

• How to optimize and scale your campaigns

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🎯 Why Google Ads for Website Designing Leads?

• Immediate visibility on Google search

• Attract highly targeted clients who are actively looking for website design services

• Full control over your budget and audience

• Pay only for genuine clicks or calls

• High ROI when campaigns are well-optimized

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🔥 Top Keywords for Website Designing Projects

Here are the best high-intent keywords you should target:

👉 Pro Tip: Start with Exact and Phrase match keywords for better control over search intent.

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🌍 Top Locations to Target for Website Design Leads

You should focus your ads based on your target markets. Here are the best-performing regions:

🇮🇳 India:

• Delhi NCR

• Mumbai

• Bangalore

• Hyderabad

• Pune

• Chandigarh

• Ahmedabad

🇺🇸 USA:

• New York

• California (Los Angeles, San Francisco, San Diego)

• Texas (Dallas, Houston, Austin)

• Florida (Miami, Orlando)

• Illinois (Chicago)

🇨🇦 Canada:

• Toronto

• Vancouver

• Calgary

• Montreal

🇬🇧 UK:

• London

• Manchester

• Birmingham

• Glasgow

👉 Pro Tip: Use geo-targeting to show your ads only in the selected cities or countries for better conversion rates.

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📋 Complete Google Ads Strategy for Website Designing Projects

Here’s a step-by-step guide to set up a winning Google Ads campaign:

1. Campaign Type

• Use Search Network Only campaign.

• Set the goal as Leads or Phone Calls.

2. Ad Group Structure

• Create separate ad groups for:

  • Website Design

  • Landing Page Design

  • Ecommerce Website Design

  • Freelance Web Design Services

  • WordPress Design Services

3. Landing Page

• Create a high-converting landing page with:

  • Clear headline (e.g., “Get Your Website Designed By Experts”)

  • Strong call-to-action (e.g., “Get a Free Quote Now”)

  • Portfolio or past work samples

  • Contact form and phone number

  • Testimonials from happy clients

  • Fast loading speed (under 3 seconds)

👉 Pro Tip: Each service (e.g., landing pages, ecommerce sites) should have its own landing page.

4. Ad Copy Ideas

• Headline examples:

  • “Professional Website Designers | 100% Satisfaction Guaranteed”

  • “Need a Website? Expert Design & Fast Delivery”

  • “Affordable Custom Websites | Get a Free Consultation”

• Description examples:

  • “Boost your online presence with a professional website. Affordable packages. Call now!”

  • “Custom WordPress and E-commerce sites designed to grow your business. Talk to us today.”

5. Budget & Bidding

• Start with manual CPC or maximize conversions (after 10+ conversions).

• Recommended starting budget: ₹500/day (India) or $10–$25/day (USA/Canada/UK)

6. Extensions

Use ad extensions to make your ad bigger and more attractive:

• Call extension

• Sitelink extension (Services, Portfolio, Contact)

• Location extension (for local businesses)

• Callout extension (e.g., “24×7 Support”, “Free Consultation”)

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🚫 Must-Have Negative Keywords (to save your budget)

Adding negative keywords is super important to avoid wasting money on irrelevant clicks.
Here’s a starting list:

👉 Pro Tip: Keep updating your negative keyword list weekly based on search terms report!

2. Best Google Ads Strategy for Web Design Leads

✔ Campaign Structure for Maximum Conversions

1. Search Ads (High-intent keywords like “website designer near me”)

2. Call-Only Ads (For instant inquiries)

3. Display Remarketing (Target past website visitors)

4. YouTube Ads (Portfolio showcase, client testimonials)

✔ Targeting the Right Audience

• Locations: USA, UK, Canada, India (Top markets)

• Demographics: Business owners (30-60 yrs), marketing managers

• Devices: Mobile + Desktop (B2B searches on desktop)

✔ Budget & Bidding Strategy

• Minimum Budget: $1,000/month for measurable results

• Bid Strategy: Target CPA ($20-$50 per lead)

• Peak Times: Weekdays (9 AM – 5 PM)

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3. Top Keywords & Negative Keywords

💻 High-Intent Website Design Keywords

For USA/UK/Canada:

• “best website designer near me”

• “affordable web design services”

• “e-commerce website developer”

• “custom website design agency”

• “landing page designer for startups”

• “WordPress developer for small business”

• “Shopify expert for online store”

• “responsive web design company”

• “website redesign services”

• “UI/UX design agency”

For India:

• “website designing company in [city]”

• “best web developer in India”

• “low-cost website design services”

• “WordPress developer India”

• “SEO-friendly website designer”

🚫 Negative Keywords (Avoid Wasted Spend)

• “free website builder”

• “website design jobs”

• “learn web design”

• “website templates”

• “website design software”

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4. 10 High-Converting Ad Copies

1. Search Ad (Local Business Websites)

Headline 1: Professional Website Design
Headline 2: Get a Mobile-Friendly Site in 7 Days
Description: Free consultation & quote. ☎ Call 1-800-XXX-XXXX

2. Call-Only Ad (Urgent Projects)

Headline: Need a Website ASAP? Call Now!
Description: Get a custom website in 10 days. Dial 1-800-XXX-XXXX

3. E-commerce Website Ad

Headline 1: E-commerce Website from $999
Headline 2: Shopify & WooCommerce Experts
Description: SEO-optimized, mobile-ready stores. Start today!

4. Landing Page Design Ad

Headline: High-Converting Landing Pages
Description: Increase leads by 50%. Get a free mockup!

5. YouTube Ad (Portfolio Showcase)

Visual: Before/after website redesigns
Voiceover: “We transform outdated sites into high-converting masterpieces!”

6. Retargeting Ad (Abandoned Visitors)

Banner Text: “Get 10% Off Your First Website Project!”

7. WordPress Developer Ad

Headline 1: WordPress Website Specialists
Headline 2: Fast, Secure & SEO-Friendly
Description: Free site audit included.

8. LinkedIn Ad (B2B Targeting)

Headline: Outsource Your Web Design Needs
Description: Dedicated team for agencies. Book a call!

9. Gmail Ad (For Startups)

Subject: “Launch Your Startup Website for Under $1K”

10. Responsive Search Ad

Headline 1: Custom Website Design
Headline 2: 100+ Clients Trust Us
Description: Free consultation. No upfront cost.

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5. Step-by-Step Google Ads Setup

Step 1: Campaign Setup

1. Campaign Type: Search Network

2. Bidding: Maximize Conversions

3. Budget: Start with $30-$50/day

Step 2: Ad Groups

• By Service:

  • E-commerce Websites

  • Landing Pages

  • WordPress Development

• By Location:

  • USA/UK/Canada

  • India

Step 3: Ad Extensions

• Call extensions (Helpline number)

• Location extensions (If local business)

• Sitelink extensions (Services, portfolio)

Step 4: Landing Page Optimization

✔ Clear CTA (“Get a Free Quote”)
✔ Portfolio samples
✔ Client testimonials
✔ Contact form + phone number

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6. Top Locations for Web Design Leads

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📈 How I, Surjeet Thakur, Can Help You

If you want to focus on getting projects, not managing ads, I can help you with:

• Full Google Ads account setup

• High-converting landing pages

• Weekly optimization & reporting

• Lead tracking system setup

• Scaling campaigns for USA, Canada, UK, and India

I ensure quality leads and real calls for your website designing business — No bots, no junk!

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🏆 Conclusion

With the right keywords, targeted locations, perfect landing pages, strong ad copies, and smart negative keywords, your web design business can generate qualified leads daily with Google Ads.

Why Hire Me as Your Web Design Ads Expert?

✅ Generated 65,000+ Leads for Web Agencies
✅ Google Ads Certified Professional
✅ Specialized in Web Design Lead Generation
✅ Transparent Reporting & Optimization

🚀 Ready to Get More Web Design Clients?

📞 Call: 09915337448
📧 Email: surjeet@ppcchamp.com

Let’s turn your Google Ads into a client acquisition machine!

If you are serious about growing your website design projects,
📞 Contact Surjeet Thakur 09915337448 – Your Google Ads Expert Today!