Are you a hospital, healthcare provider, or medical tourism agency in India looking to attract international patients? Do you want to generate high-quality leads and calls from people seeking affordable, world-class medical treatments in India?
As a Google Ads Specialist for Medical Tourism, I help Indian healthcare providers increase international patient bookings, reduce cost-per-acquisition, and maximize ROI. In this complete guide, I’ll cover:
✅ Medical Tourism Industry Overview
✅ Best Google Ads Strategy for Medical Tourism
✅ Top Keywords (+ Negative Keywords)
✅ 10 High-Converting Ad Copies
✅ Step-by-Step Campaign Setup
✅ Top Treatments, Costs & Hospitals in India
✅ Why Hire Me as Your Medical Tourism Marketing Expert?
Table of Contents
1. Medical Tourism Industry Overview
🔹 Why India for Medical Tourism?
✔ Cost Savings (60-80% cheaper than US/Europe)
✔ World-Class Hospitals (JCI & NABH accredited)
✔ No Waiting Time (Immediate surgeries/treatments)
✔ English-Speaking Staff (Easy communication)
🔹 Top Countries Sending Patients to India
- Bangladesh
- Afghanistan
- Nigeria
- Iraq
- Oman
- Kenya
- Uzbekistan
- Yemen
- UK
- USA
🔹 Most Popular Medical Tourism Treatments in India
| Treatment | Average Cost (USD) | Cost Savings vs. US |
|---|---|---|
| Heart Bypass | $5,000 | 85% cheaper |
| Knee Replacement | $6,500 | 75% cheaper |
| IVF Treatment | $3,000 | 70% cheaper |
| Cosmetic Surgery | $2,500 | 80% cheaper |
| Dental Implants | $800 | 90% cheaper |
🔹 Top 5 Hospitals for Medical Tourism in India
- Apollo Hospitals (Chennai, Delhi, Mumbai)
- Fortis Memorial Research Institute (Gurgaon)
- Medanta – The Medicity (Gurgaon)
- Manipal Hospitals (Bangalore)
- Artemis Hospital (Gurgaon)
2. Best Google Ads Strategy for Medical Tourism
✔ Campaign Structure for Maximum Conversions
- Search Ads (Target treatment + country keywords)
- Call-Only Ads (Direct international calls)
- YouTube Ads (Hospital tours, patient testimonials)
- Display Remarketing (Retarget website visitors)
✔ Targeting the Right Audience
- Locations: Target countries (Bangladesh, Nigeria, etc.)
- Languages: English + local languages (Urdu, Arabic)
- Devices: Mobile-optimized (90% searches on phones)
✔ Ad Scheduling Tips
- Peak Hours: 8 PM – 12 AM (when int’l patients research)
- Higher Bids During:
- Winter (avoid home country hospital wait times)
- Post-pandemic (elective surgery backlog)
3. Top Keywords & Negative Keywords
🏥 High-Intent Medical Tourism Keywords
- “best heart hospital in India for foreigners”
- “affordable IVF treatment India”
- “knee replacement cost in India vs USA”
- “medical visa assistance India”
- “top cancer hospital for international patients”
- “cosmetic surgery packages India”
- “bone marrow transplant India cost”
- “medical tourism agency India”
- “India liver transplant success rate”
- “dental tourism India reviews”
🚫 Negative Keywords
- “medical tourism jobs”
- “free treatment in India”
- “medical tourism scams”
- “how to become medical tourist”
- “medical tourism courses”
4. 10 High-Converting Ad Copies
1. Search Ad (Cardiac Surgery)
Headline 1: Heart Surgery in India at 80% Less Cost
Headline 2: #1 Cardiac Hospital – JCI Accredited
Description: Free video consultation with top surgeons. ☎ +91-XXX-XXX-XXXX
2. Call-Only Ad (Emergency Inquiry)
Headline: Need Immediate Medical Treatment?
Description: 24/7 international patient care. Call now: +91-XXX-XXX-XXXX
3. IVF Treatment Ad
Headline 1: IVF in India – 60% Success Rate
Headline 2: Complete Package $3,000 (Incl. Hotels)
Description: Money-back guarantee. WhatsApp: +91-XXXXXX
4. YouTube Testimonial Ad
Visual: US patient sharing India experience
Voiceover: “My 250,000USsurgerycostjust12,000 in India – same quality!”
5. Display Retargeting Ad
Banner Text: “Still Comparing Hospitals? Get Our Free Treatment Cost Calculator”
6. Dental Tourism Ad
Headline 1: Dental Implants $800 in India
Headline 2: US Trained Dentists – Save 90%
Description: Free airport pickup. Book today!
7. Orthopedic Surgery Ad
Headline: Knee Replacement $6,500 in India
Description: No waiting list. MRI reports accepted.
8. WhatsApp Click Ad
Headline: Chat with Our Medical Coordinator
Description: Get treatment plan & cost estimate instantly
9. Gmail Ad
Subject: “Your Surgery Could Cost 80% Less in India”
Body: “Get personalized quote in 1 hour”
10. Luxury Package Ad
Headline: 5-Star Medical Vacation Package
Description: Hospital + Hotel + Tourism. Book now!
5. Step-by-Step Google Ads Setup
- Campaign Type: Search Network
- Bidding: Target CPA ($50-200 per lead)
- Ad Groups by:
- Treatment Type (Cardiac, IVF, etc.)
- Country (Nigeria, Bangladesh, etc.)
- Extensions:
- Call extensions (international number)
- Message extensions (WhatsApp/WeChat)
- Location extensions (hospital addresses)
6. Top Medical Tourism FAQs
❓ How do I get medical visa for India?
→ We provide free visa invitation letters
❓ Is Indian healthcare quality good?
→ Many hospitals are JCI accredited (US standard)
❓ Can I combine treatment with tourism?
→ Yes! Popular for Kerala, Goa, Taj Mahal visits
❓ What about language barriers?
→ All top hospitals have English/Arabic speaking staff
7. Why Hire Me (Surjeet Thakur)?
✅ Generated 472,000+ Medical Tourism Leads
✅ Google Ads Certified Specialist
✅ Multilingual Campaign Experience
✅ Compliance with Healthcare Advertising Rules
🚀 Ready to Attract More International Patients?
📞 Call for free audit: +91-9915337448
📧 Email: surjeet@ppcchamp.com
WhatsApp: 9915337448
Let’s position your hospital as the top choice for medical tourists!
Need a custom medical tourism marketing plan? Let’s discuss how I can boost your international patient bookings!
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