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Digital Marketing Strategies for Law Firms and Lawyers

Surjeet Thakur - Google Adwords Expert Chandigarh India

Surjeet Thakur

Let's talk about your business, your goals, and how we can use the internet to grow your business and generate you more revenue.

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99153 37448

SEO Expert for Law Firm

Grow your Law Firm & Lawyers business with the help of advanced proven Online marketing strategies.

Digital Marketing Strategies for Law Firms and Lawyers – Digital advertising is one of the fastest, most targeted ways to get in front of your ideal prospects, but only if you set up and manage your campaigns correctly.

Our digital advertising services will help you avoid common costly mistakes and ensure that your campaigns are set up for success, so you generate leads, sales and return on investment (ROI).

  • 98% of people seeking legal advice use a search engine when looking online
  • 92% of people who contact an attorney go on to hire an attorney
  • 85% think it is important to have a local attorney (within 25 miles)
  • 67% of all law firm related website traffic comes through Mobile Search
Contact us for SEO/PPC Services: 9915337448, skype:oli-jee

We help law firm and even lawyers in both Inbound and Outbound marketing.

  • Inbound marketing can be done through blogs, videos, social media, SEO, discussion forums, whitepaper, etc. PPCChamp have a team of content writers who can provide you with enriching content across various industries and subject lines.
    • Outbound marketing includes email campaign, webinars, virtual conference, display ads like Google adwords, etc. Effective use of email/CRM campaigns helps to generate ‘hot’ leads. PPCChamp also can manage your digital marketing budget through a balanced portfolio management of various online promotions including social media marketing.

Stay ahead of the curve with crucial insights to:

  • Maximize digital ROI
  • Increase acquisitions
  • Drive brand loyalty
  • Foster internal innovation
  • Integrate touch points

Advertising Platforms

We setup and manage campaigns for clients across all major digital advertising platforms, including:

  • Google AdWords search
  • Google AdWords Display Network, including YouTube and remarketing
  • Bing & Yahoo Ads
  • Facebook ads, including Custom Audiences and retargeting

Our digital advertising services consist of two phases: Setup and Ongoing Optimization.

  • Growth hacking – building marketing into your product
  • Conversion rate optimisation
  • Using Facebook ads to understand your audience
  • Customer feedback loops
  • The diffusion of innovation & targeting early adopters
  • Fine-tuning your messaging
  • Differentiation

Digital Marketing Strategies for Law Firms and Lawyers

Phase 1: Campaign Setup

If you’re new to advertising, we’ll determine the best ad outlet to start with based on your type of business, and we’ll set up a brand new campaign for you.

And if you’re already advertising, we’ll review and “tune up” your existing campaigns.

Here are the steps we take during Campaign Setup:

1. Keyword & Audience Research

The first step is to identify how/where to reach your prospects online. For example, we’ll research which keyword phrases your prospects are searching in Google to research and shop for your products and services. We’ll also review how to target your ideal demographic audience on Facebook.

2. Competitor Research

The second step is to review your competitors to discover what their budgets are, and what types of targeting, ads, and landing pages are already working in your market.

3. Ad Copywriting

The third step is to draft your ad copy to make sure your ads, offer, and landing page are all congruent with the audience/keywords we found in steps 1 and 2.

4. Landing page design, layout, and copywriting

The fourth step is to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. A good landing page will convert more visitors into leads and sales.

5. Online & phone call conversion tracking

The fifth step is to install online and phone call conversion tracking so we can measure the number of leads and sales generated directly from your advertising campaign. Conversion tracking needs to be installed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.

6. Campaign setup and settings

The final step is to set up your campaign and ensure the correct settings are in place. For example, with Google AdWords, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct. With Facebook, we’ll make sure to target proper age, geography, and other settings.

Contact us for SEO/PPC Services: 9915337448, skype:oli-jee

Over 500 million people search in Google every day. Regardless of what some law  firm may proclaim, SEO is not something you should ignore.

1. Keyword & Competitor Research

The first step is to conduct research to make sure we execute on the best possible SEO opportunity, so you’ll profit from your investment in SEO.

  • Keyword research: We’ll identify and prioritize the keyword phrases that are most frequently searched in Google and are most likely to generate qualified leads and paying customers for your business.
  • Competitor research: We will also identify and study your top competitors in Google to see how they are optimizing their websites, so you can outrank them. We will also analyze your competitors’ link profiles and determine how to get similar links each month.

2. Website & Online Business Profile Setup

The second step is to edit your website and business profiles to make them relevant to your target keywords. This step is also known as “on-page” optimization.

  • Website Edits: We’ll make edits to your web pages, including title tags, and meta descriptions. We will also edit or re-write your webpage body copy in order to ensure it meets SEO best practices for length and writing quality.
  • Google+, Bing, & Yahoo Local optimization: If your business is targeting local customers, we’ll setup and optimize your Google+, Bing, and Yahoo Local pages to help your listings rank higher in the local search results.
  • Citation Audit: A citation is a mention of your company’s Name, Address and Phone Number. Generally speaking, the more citations you have, the higher your Google+ Local profile will appear in the search results. However, if you have inaccurate citations, this can depress your local rankings. So we will audit your citations to identify any inconsistent citations that need to be fixed.
  • Blog installation & configuration: If you do not already have a blog, then we will install a blog, so we can add fresh content to your website every month. Blog installation and configuration is an additional $500. If you already have a blog, then there is no extra charge for blog configuration.
  • Technical SEO improvements: We’ll ensure that all of your pages are getting properly indexed, and we’ll fix any technical errors as needed (including broken links, canonicalization, schema, sitemap, security, and others).

Phase 2: Traffic Growth

Here are the tactics we will complete for you to help your website generate more traffic from Google every month.

  • Content Marketing: Content marketing is our primary approach to SEO. We use a mix of content marketing tactics (including blogging, guest blogging, infographics, among others). By creating and promoting quality content, we give your website more opportunities to get found in Google for more keywords. Plus, creating quality content is the most effective way to get quality links to your website. We handle all of the content creation for you, and we also give you opportunities to review and provide feedback, so the content is always up to your standards.

Conversion Rate Optimisation: Increase your signups with split-test experiments

Conversion rate optimisation (CRO) is the science behind understanding why your visitors are not ‘converting’ into customers, and then improving your messaging or value proposition to increase this rate of conversions. Contrary to popular belief, it does not start with running A/B experiments; it starts with understanding your visitors and their objections.

Choosing the right combination for your Law business is the key and we are experts in the field of digital marketing.

You have access to the global minds to partner with you in devising your marketing strategy, international marketing, branding, positioning, SEO, SEM, marketing campaigns, social media campaigns and India entry strategy.

Contact us for SEO/PPC Services: 9915337448, skype:oli-jee
If you'd like us to dramatically improve your website & business, visit our "Services" page and then contact us for more information.
And if you have any comments or questions about this article, contact us
or Call +91-9915-337-448, Skype: oli-jee, Email: surjeet@ppcchamp.com
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