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Digital Marketing Strategies for Cosmetic Surgery

Surjeet Thakur - Google Adwords Expert Chandigarh India

Surjeet Thakur

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Digital Marketing Strategies for Cosmetic Surgery – If you are a plastic surgeon, Digital marketing may be the right way to increase the number of new patients you get from the web.

Our custom Online Marketing (seo/ppc) advertising strategies accurately targets high quality, local web traffic that convert into new leads and business.

At PPCChamp, we don’t focus on clicks. We work to increase the number of new leads you receive from Digital marketing.

90% OF PEOPLE FIND THEIR COSMETIC SURGEON FROM GOOGLE

Some of the advantages of Digital marketing advertising include:

  • You pay the search engines for the sponsored listings only if someone clicks on your PPC link.
  • PPC links can drive traffic to pages targeted precisely at the procedure the potential patient is looking for.
  • Sponsored listings appear immediately in the search engine results.
  • PPC listings can give you immediate exposure while we work on getting your website pages into the organic results.
  • You can make changes to your PPC campaign without changing your website.

We know when you are busy running a cosmetic surgery practice, finding time to focus on your marketing is the last thing on your mind. As you know, however, an effective plastic surgery marketing strategy is absolutely critical to the growth of your practice.

The old methods of outbound marketing (TV, radio, billboards, flyers, cold-calling) are outdated and ineffective – not to mention expensive and time-consuming!

NOW, HIRE YOUR DIGITAL MARKETING EXPERTS

FOR Services: Call - 9915337448, skype: oli-jee

Our Patient Acquisition Machine will provide that for you, covering every aspect of growing your practice, including:

  • Lead Capture Campaign
  • Consultation Scheduling Campaign
  • Appointment Setting Campaign
  • Post-Consultation Follow-up Campaign
  • Pre-Procedure Education Campaign
  • Post-Procedure Education Campaign
  • Testimonial-Getting Campaign
  • Referral-Getting Campaign
  • Objection Handling Campaign
  • Up-Sell Campaign

A Unique Approach To Growing Your Practice

Visify works with cosmetic surgery practices like yours day in and day out to generate new leads and new patients using a combination of paid digital advertising and precisely targeted follow-up campaigns – what we call Patient Acquisition Campaigns.Q

Through these techniques, you will have a consistent, automated, growing stream of new patients, with an ever-increasing Average Patient Lifetime Value.

We are able to do this by optimizing every step of your patient acquisition funnel:

  • Increased visits to your site (traffic)
  • Copy of Increased conversion to consultation requests (leads)
  • Increased conversion to scheduled consultations (prospects)
  • Increased conversion from consultation to procedures (patients)
  • Increased follow-on procedures and product sales (up-sells and cross-sells)

Digital Marketing Strategies  for  osmetic Surgery

SEO FOR PLASTIC SURGEONS

Organic search (SEO) is still a great way to drive qualified warm leads to your site – but not if you don’t rank well for terms your ideal patients are searching for. We ensure that you are. Period.

Many Hair transplant surgeon, cosmetic surgeons , skin specialist and liposuction Surgeons has been putting their effort on Organic SEO and ignore Adword/ Paid PPC marketing. Organic SEO generally takes longer time to show the Result as

Cosmetic Surgeon’s website start getting visitors in first month , slowly referral visitors starts landing on website, keywords starts getting ranked on search engine but this process takes time approximately 4 to 5 month.

PPC FOR PLASTIC SURGEONS

This is where your warm leads live – people who are searching for exactly what you do. By paying to show up above organic results, you claim that prized screen space for your business.

HOW PAY PER CLICK OR GOOGLE ADWORD CAN BRING LEADS OR PATIENT FROM THE FIRST DAY ITSELF:

Google Adword simply takes charges of per click from the advertiser and display their ad using its own bidding algorithm. Now anyone can register on Google Adword and create their own ad and start promotion of their services from the day of registration.

Google Adword Promotion simply based on ROI (Return on investment ) If you are investing
1 Lakh RS per month on Adword account , getting Thousands click on ad, and converting clicks into goals/inquiries and making profit of 10 Lakh your ROI is 9 Lakh and you are making profit from Google Paid advertising.

Facebook FOR PLASTIC SURGEONS

Facebook allows you to target your ideal patient by their interests and behaviors: where they live, how much they make, what magazines they read and which celebrities they follow. It’s an extremely accurate way to target new leads, and it learns the more you use it.

RETARGETED ADVERTISING

When people visit your site and don’t request a consultation, we use retargeting to show them your message again – and entice them to come back and finish what they started. It’s a simple way to remind busy people to come back.

MARKETING AUTOMATION for Cosmetic Surgery

Automatic, segmented email campaigns allow you to follow up with leads who don’t book their requested consultation or who skipped it, send them valuable information and offers, and request referrals and repeat purchases after their procedures.

CONVERSION OPTIMIZATION for Cosmetic Surgery

At every step of your “lead to patient” funnel, there is an opportunity for leakage. We plug those leaks to get you optimal conversion – from lead to consult and consult to patient.

A METHODOLOGY – NOT A DARK ART

REVIEW YOUR PLASTIC SURGERY SITE

Our Plastic Surgery SEO specialists begin completely reviewing the state of your plastic surgery website.

Our SEO experts are trying to understand where you currently rank for each plastic surgery procedure related search term, how many links you have, the quality of them as well as any elements of your website that may need changed, for instance more copy etc. (Don’t worry we can do most of the changes)

The purpose is to clearly define all of the work needed to make your SEO campaign a success.

KEYWORD RESEARCH & THE BUSINESS CASE

There is no point in doing SEO for your plastic surgery clinic’s website without knowing the potential return on investment you can expect.

So with this in mind, we research the total number of keyword searches in your city for all the cosmetic surgery procedures you offer. We then model how much traffic we expect from a number 1 or 2 ranking for each keyword and based on a conversion rate and average cosmetic procedure cost determine how much revenue you can generate from SEO and how long it will take to achieve this.

TRACKING & GOOD CAMPAIGN HYGIENE

We want to show you exactly how much impact Deseo are making to your digital strategy and more importantly, to your bottom line.

To do this accurately we need to ensure that your plastic surgery website has Google Analytics properly set up before we begin. The reason for this is so we can benchmark your traffic before we start and then report on the increases each month thereafter.

We also need to ensure that Webmaster Tools are correctly configured, as well as your Google+ is established properly. These are both important as they ensure that Google is properly indexing your website as well as allow us to optimise your website’s Google Places listing

LINK BUILDING – ON WITH THE DAY JOB

The cornerstone of any cosmetic surgery SEO campaign is building high-quality relevant links to your website. Note that we did not say building high volumes of links. Far from it! Playing the link volume game is a lazy strategy and can result in getting your site penalised by Google.

Rather our cosmetic surgery SEO strategies focus on writing high quality articles about your industry, the procedures and the issues to get links from cosmetic surgery and health related websites.

We also only focus on those websites that have the highest SEO factors (Page Rank and Domain Authority). This means that one of our links can have the value of 1000 low value links.

MONTHLY REPORT

Each month we provide your plastic surgery with an in-depth SEO report that details where you now rank for each of your terms, the positional movement for that month, increases in traffic and most importantly – how many new enquiries and patients your SEO campaign has generated.

WHAT TO DO NEXT

If you have read this far, we think you are serious about increasing the number of high-value procedure patients you receive from the search engines.

Our proprietary technology at PPCChamp Marketing Experts places your ads on major search engines and an extended network of hundreds of specialty sites and directories. Then our sophisticated algorithm constantly monitors which keywords and ads are providing the most leads (contacts) then adjusts budgets accordingly to maximize performance (ROI).

NOW, HIRE YOUR DIGITAL MARKETING EXPERTS

Call for Services: 9915337448, skype: oli-jee
If you'd like us to dramatically improve your website & business, visit our "Services" page and then contact us for more information.
And if you have any comments or questions about this article, contact us
or Call +91-9915-337-448, Skype: oli-jee, Email: surjeet@ppcchamp.com

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