Digital Marketing Strategies for Carpet Cleaning – You must be looking for, PPC Expert for Carpet Cleaning, Google Adwords Certified Expert for Carpet Cleaning or SEO Expert for Carpet Cleaning business.
As you are looking for Digital Marketing Strategies for Carpet Cleaning business, I would like to assist you gaining more clients.
If you have a Carpet Cleaning business and looking for the Best Internet Marketing and PPC, SEO then you have come to the right place. We are search engine optimization AND Google Adwords specialists that work with service and sales related Companies and make and maintain websites that are dominant. We are PPC Domination Experts!
I am sharing some simple, inexpensive and effective techniques that will add more value to your carpet cleaning business.
For free consultation, Contact me! 09915337448, skype: oli-jee
As per the recent survey
People Searches for carpet cleaning
- Google receives 65-70% of carpet cleaning searches.
- Recent reports said that over 50% of carpet cleaning business came on search engines.
- The carpet cleaning industry is booming on search results.
- There are over 100 billion global searches being conducted each month.
- 82.6% of people hire carpet cleaning company from Internet.
Table of Contents
Online promotion strategy for carpet cleaning business
Use the Power of Search Engine Optimization
The most significant benefit of using SEO for your carpet cleaning business is increased website traffic.
As your page rankings on search engine listings improve for keywords like “Carpet Cleaning in Canada”, “Carpet Cleaning Services in Canada” through the use of SEO, your carpet cleaning business website is bound to garner more click and hence increased user traffic.
The more the number of visitors on your website, higher the chances of getting new clients.
SEO is beneficial also in the respect that it helps you to save a lot of money on marketing. Reaching out to new customers through outbound cold calling can be a costly proposition.
SEO is a better proposition any day as it helps you to reach people who are themselves actively seeking carpet cleaning services. This means that the kinds of clients you reach are actually qualified to be your future customers.
SEO also helps in increasing brand awareness and improving site usability as well, through incorporation of user-friendly features.
Pay Per Click (PPC)
To start a pay per click campaign that can bring almost immediate traffic which will be the most expensive part of your advertising as it will cost you money for every click that you get.
You can do this on Google and Facebook, but it is preferable to use Facebook because your advertisements can be shared across the network. Using Facebook will help you generate viral traffic, but only if you are marketing with your videos that you have created about your business and also using carpet cleaning related images.
Once you have completed all of these steps, you should start to see visitors coming to your website quite quickly, mostly generated by PPC traffic. As the days and weeks pass, this trade will begin to be a mixture of paid advertisements and visitors that find you because of search engine optimization.
As long as you have properly optimized your website, showcasing all of the services that you can offer, you should have a dramatic increase in the number of inquiries about the services your carpet cleaning business can provide, and you will start generating more sales.
Content Marketing will Rock!
Without a content marketing strategy, you’re throwing content into the world and hoping it sticks somewhere. With a strategy in place, you’re able to plan, produce, promote and measure the effectiveness of your content, and use that information to propel your efforts forward.
In order for you to measure the effectiveness of your program, your content marketing strategy needs to be documented. Marketers with a documented content marketing strategy said they got better results from the content marketing tactics, social platforms and paid methods of content distribution that they used.
Social Media is extensively important
Always start with your goal.
Tactics are what you employ once you have a goal in mind and a strategy to achieve it.
So start by asking yourself what it is you’re trying to achieve.
For example, are you trying to…
- Increase revenue over last year?
- Get more people to come to your event?
- Increase buzz around a new product?
- Improve customer sentiment about your business?
Once you know exactly what you’re trying to do, you can develop a roadmap to get you there. But you start with your goal and work backwards.
You should have an idea of what audience you’re trying to sell to. If you have an idea of who that is, you can start pointing out which platforms you should be focusing on mostly.
- Facebook is the big boy of the industry, and you can count on finding just about everybody on there. It’s a good idea to operate a big Facebook presence no matter your strategy. The rest of the social media outlets all hover around 20% usage for adults, but Facebook boasts a whopping 58%.
- Twitter skews young, so if you’re trying to attract the 18-30s (or attract entry level cleaning technician positions), this is a good bet. On the other hand, if you’re after older users, you might consider scaling this back in favor of others.
- Instagram is the same deal in age, but has a large urban female population, and also doesn’t have as many college grads.
- LinkedIn is for professionals, and skews older and more educated and higher-earning in response. Definitely worth maintaining for potential employees, even if you’re not after the market attached.
- Pinterest is MASSIVELY skewed in favour of women, and skews a little towards a younger demographic (though it’s popular into middle age).
- Snapchat is a relative newcomer, and skews even further female than Pinterest (70% female and under 25).
Whatever your decision, you should attempt to have as diverse a covering as possible. If you know exactly who you’re gunning for though, more effort into some, and less into others, is the best way to get bang for your buck.
Benefits of Digital Marketing Strategies for Carpet Cleaning
Reach unlimited size of audience
Unlike the traditional marketing, digital marketing is more efficient because you will be able to arrive at a broad audience in a more cost effective manner. Digital media gives an opportunity for people to find information with less or no efforts using tools that they are accustomed to.
When you place your brand online, it will be seen by all people who visit your website regardless of where they are located. This means that you will reach a broad audience within the shortest time possible.
Real-time response mechanism
Digital marketing has a real-time response mechanism meaning that the results of your marketing strategy can be evaluated easily and fast. By use of the available analytical tools, it is possible for you to track the number of visitors to your blog or website. Also, you will also know the duration they stayed on your site.
It is also possible to measure the number of conversions. By doing this, you will determine if your marketing strategies are bringing the results desired and if not, make the necessary changes.
Enhance brand development
Digital marketing makes it possible for you to develop your brand in the most efficient manner. This is because it provides significant emotional and psychological connections to the products or services that make your brand. It enhances brand appreciation on the part of customers and lead to the growth of the relationships that will follow from there.
Brand development is essential for the growth of your business and boosts the presence of your business in the modern highly competitive market.
Get greater exposure
With digital marketing, your business can be seen in any part of the world with little cost. All you need to do is to ensure that you optimize your keyword search content on your site. By doing this, you will realize long-term return on your investment and enjoy high ranking in search results.
I wish you Good luck for your carper cleaning business; if you need any consultation contact me anytime. I will be available to assist you.
Contact us for more details: 09915337448, skype: oli-jee