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Creating a Spanish Google Ads Campaign for Flight Booking

Surjeet Thakur - Google Adwords Expert Chandigarh India

Surjeet Thakur

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How to create Spanish Google ads campaign for call generations – To create a successful Spanish Google Ads campaign for flight bookings, you need to consider the cultural and linguistic aspects of your target audience.

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This involves using top conversion Spanish keywords, setting up negative keywords to avoid irrelevant traffic, implementing effective call generation strategies, and targeting popular Spanish-speaking airlines and their destinations.

Step-by-Step Guide to Creating a Spanish Google Ads Campaign

  1. Set Up Your Campaign:
    • Log in to your Google Ads account.
    • Click on “+ New Campaign.”
    • Select the campaign goal (e.g., “Sales” or “Leads”).
    • Choose the campaign type (e.g., “Search” or “Display”).
    • Select your campaign settings, such as location targeting (e.g., the USA or specific Spanish-speaking regions) and language targeting (Spanish).
  2. Create Ad Groups:
    • Organize your campaign into ad groups based on different destinations, types of flights (e.g., domestic vs. international), or customer segments.
  3. Keyword Research:
    • Use the Google Keyword Planner tool to find relevant Spanish keywords.
    • Focus on high-conversion keywords that are specific to flight bookings.

Top Conversion Spanish Flight Booking Keywords

  1. vuelos baratos a [Destino]
  2. ofertas de vuelos
  3. reservar vuelos online
  4. vuelos de última hora
  5. boletos de avión económicos
  6. vuelos a [Destino]
  7. vuelos internacionales baratos
  8. vuelos nacionales [Ciudad]
  9. vuelos redondos a [Destino]
  10. vuelos directos a [Destino]

Negative Keywords List

  1. gratis
  2. estado de vuelo
  3. seguimiento de vuelo
  4. escuela de vuelo
  5. simulador de vuelo
  6. empleos en aerolíneas
  7. azafata
  8. entrenamiento de pilotos
  9. millas de viajero frecuente
  10. quejas de aerolíneas

Best Call Generation Strategies for Spanish Airlines Calls

  1. Call Extensions:
    • Add call extensions to your ads to make it easy for users to call directly from the ad. Use a call-to-action like “Llama ahora para reservar” (Call now to book).
  2. Ad Scheduling:
    • Schedule your ads to run during business hours when your customer service team is available to handle calls.
  3. Localized Ads:
    • Create ads that target specific regions and include local contact numbers. For example, “Reserva tu vuelo a Miami llamando al [Número de Teléfono]” (Book your flight to Miami by calling [Phone Number]).
  4. Click-to-Call Ads:
    • Use click-to-call functionality for mobile ads, allowing users to call directly from their smartphones.
  5. Offer Promotions:
    • Highlight special deals or discounts for customers who book via phone. Use phrases like “Descuentos exclusivos por llamada” (Exclusive discounts by calling).

Top USA Spanish Airlines and Their Destinations

  1. American Airlines
    • Destinations: México, España, Argentina, Colombia, Perú, República Dominicana
  2. Delta Air Lines
    • Destinations: México, España, Argentina, Colombia, Costa Rica, Puerto Rico
  3. United Airlines
    • Destinations: México, España, Colombia, Perú, Ecuador, Panamá
  4. Southwest Airlines
    • Destinations: México, Puerto Rico, Costa Rica
  5. JetBlue Airways
    • Destinations: México, República Dominicana, Puerto Rico, Colombia

Examples of Campaign Ads Copy

Ad Example 1: Cheap Flights

Title: Vuelos baratos a [Destino] | ¡Reserva Ahora y Ahorra!
Description: Encuentra las mejores ofertas en vuelos a [Destino]. Reserva ahora y ahorra mucho. ¡Ofertas por tiempo limitado! Llama hoy.
Call to Action: Reserva Ahora


Ad Example 2: Last Minute Deals

Title: Ofertas de Última Hora | Ahorra en Boletos de Avión
Description: ¿Necesitas volar pronto? Descubre ofertas de última hora en boletos de avión. Asegura tu asiento ahora. Disponibilidad limitada.
Call to Action: Encuentra Ofertas


Ad Example 3: Direct Flights

Title: Vuelos Directos a [Destino] | Reserva y Ahorra
Description: Disfruta de vuelos directos a [Destino] con nuestras ofertas exclusivas. Reserva vuelos directos y ahorra tiempo y dinero. Llama para reservar.
Call to Action: Reserva Directo


Ad Example 4: Call Now for Discounts

Title: Descuentos Especiales en Vuelos | Llama Ahora
Description: Descuentos exclusivos en vuelos al reservar por teléfono. Llama ahora para obtener las mejores ofertas en vuelos a [Destino].
Call to Action: Llama Ahora


Creating an effective Spanish Google Ads campaign for your flight booking business involves thorough keyword research, strategic use of negative keywords, targeted call generation strategies, and focusing on popular Spanish-speaking airlines and their destinations. By following these steps and optimizing your ad copy, you can attract more Spanish-speaking customers and increase your bookings.

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