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Bing Ads PPC Services for Air Ticketing Websites | Flights Booking PPC Calls

Surjeet Thakur - Google Adwords Expert Chandigarh India

Surjeet Thakur

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ppc expert ecommerceBing Ads PPC Services for Air Ticketing Websites | Flights Booking PPC Calls – Bing Ads (now Microsoft Advertising) is a valuable platform for air ticketing websites to run pay-per-click (PPC) campaigns. It allows you to reach a significant audience, including those using Microsoft products like Bing, Yahoo, and AOL.

This guide will walk you through setting up and optimizing Bing Ads campaigns for flights booking, including strategies for call generation, keyword lists, and examples of effective ad copy.

Step-by-Step Guide to Setting Up a Bing Ads PPC Campaign

  1. Set Up Your Microsoft Advertising Account:
    • Go to Microsoft Advertising and sign in or create an account.
    • Enter your business information and set up billing details.
  2. Create a New Campaign:
    • Click on the “Create Campaign” button.
    • Select the campaign goal (e.g., “Visits to my website” or “Conversions in my website”).
    • Choose the campaign type, such as “Search ads” for text ads or “Audience ads” for display ads.
  3. Define Campaign Settings:
    • Set your campaign name and budget.
    • Choose your target locations (e.g., USA or specific cities).
    • Select the languages your ads will be shown in (e.g., English).
  4. Set Up Ad Groups:
    • Organize your campaign into ad groups based on different destinations, types of flights, or customer segments.
    • Each ad group should focus on a specific theme or set of keywords.
  5. Keyword Research:
    • Use the Bing Keyword Planner tool to find relevant keywords with high search volume and low competition.
    • Create a list of top-performing keywords for each ad group.

Top Conversion Keywords for Flights Booking

  1. cheap flights to [destination]
  2. book flights online
  3. last-minute flight deals
  4. discount airline tickets
  5. direct flights to [destination]
  6. [city] flight deals
  7. affordable flights from [city]
  8. international flights from USA
  9. best flight booking sites
  10. round-trip flights to [destination]

Negative Keywords List

To avoid irrelevant clicks and optimize your ad spend, add negative keywords to your campaigns:

  1. free
  2. flight status
  3. flight tracker
  4. flight simulator
  5. pilot training
  6. airline jobs
  7. miles program
  8. customer complaints
  9. flight school
  10. air hostess training

Call Generation Strategies for Flights Booking

  1. Call Extensions:
    • Add call extensions to your ads to make it easy for users to call directly from the ad.
    • Use a call-to-action like “Call now to book” or “Speak to an agent today.”
  2. Call-Only Campaigns:
    • Create call-only campaigns that focus exclusively on driving phone calls.
    • Use headlines that encourage calling, such as “Book Your Flight Over the Phone.”
  3. Ad Scheduling:
    • Schedule your ads to run during business hours when your call center is open.
    • Adjust bids to increase during peak call times.
  4. Location Targeting:
    • Target specific locations where you expect a higher volume of calls.
    • Use local contact numbers in your ads for better user trust.

Examples of Effective PPC Ad Copy

Ad Example 1: Cheap Flights

Title: Cheap Flights to [Destination] | Book Now and Save!
Description: Find the best deals on flights to [Destination]. Book online and save big. Limited time offers. Call now for exclusive discounts!
Call to Action: Book Now
Call Extension: Call 1-800-123-4567


Ad Example 2: Last Minute Deals

Title: Last-Minute Flight Deals | Save on Airfare
Description: Need to fly soon? Discover last-minute deals on flights. Reserve your seat now! Limited availability. Call to secure your booking.
Call to Action: Find Deals
Call Extension: Call 1-800-123-4567


Ad Example 3: Direct Flights

Title: Direct Flights to [Destination] | Easy Booking
Description: Enjoy direct flights to [Destination] with our special offers. Fast and easy booking. Call today for the best prices!
Call to Action: Book Direct Flights
Call Extension: Call 1-800-123-4567


Ad Example 4: Call Now for Discounts

Title: Exclusive Flight Discounts | Call Now to Book
Description: Get exclusive discounts on flights when you book by phone. Call us now and save on your next trip. Limited time offer.
Call to Action: Call Now
Call Extension: Call 1-800-123-4567

Optimizing Your Bing Ads PPC Campaign

  1. Monitor and Adjust Bids:
    • Use automated bidding strategies like Enhanced CPC to optimize bids based on performance.
  2. A/B Testing:
    • Test different ad copies, headlines, and call-to-action phrases to see what resonates best with your audience.
  3. Quality Score Optimization:
    • Improve your Quality Score by ensuring relevance between your keywords, ad copy, and landing pages.
    • Provide a seamless user experience with fast-loading, mobile-friendly landing pages.
  4. Use Remarketing:
    • Implement remarketing campaigns to target users who have previously visited your website but did not convert.
    • Use customized ads to remind them of your offers.
  5. Track Conversions:
    • Set up conversion tracking to measure the success of your campaigns.
    • Track metrics such as calls, bookings, and form submissions.

Tools for PPC Campaign Management

  1. Bing Keyword Planner:
    • For keyword research and planning.
  2. Microsoft Advertising Intelligence:
    • An Excel add-in for keyword research and performance insights.
  3. Google Analytics:
    • To track user behavior and campaign performance.
  4. Microsoft Advertising Editor:
    • For bulk editing and managing large campaigns.
  5. SEMrush:
    • For competitive analysis and keyword research.
  6. CallRail:
    • For call tracking and analytics.

Benefits of PPC Advertising

  1. Immediate Results:
    • Unlike SEO, PPC can drive immediate traffic and conversions.
  2. Targeted Advertising:
    • Reach a specific audience based on location, language, device, and more.
  3. Control Over Budget:
    • Set daily budgets and control your ad spend.
  4. Measurable Results:
    • Track performance metrics and adjust campaigns for better ROI.
  5. Enhanced Visibility:
    • Appear at the top of search results, increasing your brand’s visibility.


Implementing a well-planned PPC strategy on Bing Ads for your air ticketing website can significantly boost your traffic, generate calls, and increase bookings. By following these steps, using the right keywords, optimizing your ads, and employing effective call generation strategies, you can achieve successful PPC campaigns that drive measurable results for your flights booking business.

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or Call +91-9915-337-448, Skype: oli-jee, Email: surjeet@ppcchamp.com
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