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Bing Ads policies
Bing Ads policies help advertisers learn what makes a great ad, as well as what is and isn’t allowed in them. We review ads and keywords based on these requirements to provide you and your customers with a great experience on our advertising network. You are required to comply with all Bing Ads policies.
Please use the following policies to help your ads get approved quickly and to help avoid any resulting consequences or delays. We reserve the right to reject or remove any ad, at our sole discretion and at any time.
Ad content and style policies
Bing Ads provides these policies to help ensure consumers have a positive experience and feel like they can trust your ads. Happy customers can lead to better value for your advertising budget.
The following policies help you with things like writing and formatting your ad, allowed content and acceptable user experiences.
| Ad style policies | Ad content policies | URLs and landing page policies |
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Adult content policies
Only approved advertisers may participate in the Adult Advertising Program. If you are an approved advertiser, please follow these policies throughout this page to ensure your ads are approved quickly. If your ad or keyword was disapproved, you can fix the issue and resubmit it or challenge the disapproval. More resources are available to help you in our Editorial Insights page.
Only the following markets support the Adult Advertising Program:
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Financial products and services policies
Online fraud is a serious problem and often involves financial services. We provide these policies to help your ads meet approval and protect consumers and businesses from being victimized. In addition to these policies, advertisers who promote financial products and services must ensure they comply with all applicable local laws and regulatory requirements.
Restricted products and services
Advertising for the following products and services is not permitted:
- Ponzi schemes, pyramid schemes, or other legally questionable business opportunities, particularly if returns on investment rely solely on adding participants to the scheme or the consumer must pay a subscription fee or buy a specific product to join, and the value proposition of doing so is undefined.
| Gambling and contests Learn what markets allow ads for online gambling, lotteries, sweepstakes and contests and how to advertise them. |
| Intellectual property
Find requirements related to the use of trademark, logo and copyrighted content in your advertisements. |
| Pharmacy and health care products and services
Get assistance with advertisements for surgery, medications, supplements and family planning. |
| Product Ads and media formats
Find guidance about Product Ads, as well as ad extensions and other formats. |
| Relevance and quality
Get help with improving ad quality, such as keyword relevancy, ad copy and landing page experiences. |
| Restricted and disallowed content
Learn about specific types of content, products and services that are regulated or banned. |
| User safety and privacy
Learn about privacy protection, misleading ads and proper software and download experiences. |
| See the change log for information on updates that have been made to Bing Ads policies. |
| BINDING ARBITRATION AGREEMENT AND CLASS ACTION WAIVER If your principal place of business is in the United States, the Class action waiver and binding arbitration agreement applies to your participation in Bing Ads. |
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