You can target your ads using a variety of demographic variables. You can also apply bid adjustments to increase your ad’s exposure to potential customers that you have targeted. Continue reading
How to prevent your ads from showing to certain people
If you want to prevent your ad from appearing in specific locations, on specific web sites within the search network, or prevent your ads from displaying to certain IP addresses, you can configure exclusions. Continue reading
How I Get my ad to the top of the Bing search results page – Ads that appear in favorable ad positions on the first search results page receive more impressions than those that appear on subsequent results pages. Also, ads that appear in favorable positions on content-based webpages are more likely to be viewed by a potential customer. So, it makes sense to get your ads into those favorable positions. For more info on ad position, see What is ad position. Continue reading
Advertise with Bing Ads to have your ads display across the Internet. Keep your customers in mind when planning where you want your ads to appear and what kind of ads you want to create. Try to think about where your customers are located or what they might like. How could you create ads that will resonate with customers, leading to more visits to your website and a higher return on investment?
Your ads can appear on search results page when a customer does a search on Bing. Where you ad appears on search results pages is determined by the keywords you use to associate your ads. For example, Sarah owns a toy store and wants to create ads for kids’ electronics. She might include keywords like “walkie-talkies”, “electronic pets”, and “kids’ music players” so her ads could be more relevant to customers’ searches, and show above or next to the search results. Continue reading
What’s new in Bing Ads? March 2016 – Bing ads updates:
|Standard User: A new user role for more flexibility
Do you invite users to help manage your Bing Ads account? You now have a new option: the Standard User role. This role gives a user permission to manage campaigns and perform some billing activities on specific accounts. To see a detailed description of user roles and the process for inviting someone to view or manage your accounts, see How do I give someone access to my Bing Ads account?
|Expanding auto-tagging and tracking parameters
We understand how important it is for you to gain additional insights about how people got to your website. To support you, we made improvements to both auto-tagging and custom parameters:
Updates to Bing Ads for iOS and Android
With the new year, we’ve welcomed a new look for Bing Ads! We’ve made some updates for our Bing Ads iOS and Android apps, where you can now:
|Inline keyword diagnosis
You can now see whether or not your keywords can deliver — and diagnose any issues — right in the Campaignspage. All you need to do is:
Poor Landing Page Relevance in Bing Ads – Nows days bing create a problem with tech support ads… showing low ads relevance message.
Question is? How to fix this issues….
Bing Ads Quality Score
- The Bing Ads quality score is based on customers’ search queries and other input that matched keywords exactly in the last 30 days. In international markets, you may see a decrease in quality score coverage for phrase match and broad match keywords. Bing Ads is working to improve the quality score coverage to international markets and will update this topic when available.
- Traffic in the content network and the Bing, AOL, and Yahoo syndicated search partner sites are not included when calculating your quality score.
- The quality score is usually updated between 14 to 18 hours after the end of the day in UTC time (Universal time, formerly GMT or Greenwich Mean Time). For example, if you live in the U.S. Eastern time zone, your quality scores would update 14 to 18 hours after midnight local time (5 a.m. Universal Time), or between 2 and 6 p.m. the next day.
- If you want to learn more about impression share, see Find out your impression share with the share of voice report.
Account status and financial status
Your Bing Ads account has both an account status and a financial status. You can see both on the Accounts & Billing page.
If you feel your account status or financial status is incorrect, or if you need to re-activate an account you’ve deleted, please contact support.
Account status is an indicator of the overall status of your account. If your account status is not Active, none of your ads are displaying.
|Active||Your account has a valid payment method.|
|Inactive||The account has been deleted (see How do I delete my account?). There are no ad groups running and no new charges accruing in the account.|
|Paused||If you have a prepay account and run out of money, we will pause your account. If you have a postpay or monthly invoice account and your account is paused, you need to contact Support to reactivate your account.|
|Pending||The account doesn’t have an approved payment method yet. (See How do I add my credit card or other payment method?)|
|Processing||If you unlink from an agency, you might not be able to make changes to your account for a short period while we settle outstanding charges.|
Financial status indicates any problems with your payment methods. Your ads will only display if your financial status is No hold Continue reading
The ad and keyword editorial review is a quality check to help ensure that ads are well written and relevant to potential customers. After you submit an ad group, the content goes through an initial review to ensure that it meets Bing Ads policies. If your ads and keywords don’t raise any flags, they pass the review and become active. Continue reading
Bing Ads policies
Bing Ads policies help advertisers learn what makes a great ad, as well as what is and isn’t allowed in them. We review ads and keywords based on these requirements to provide you and your customers with a great experience on our advertising network. You are required to comply with all Bing Ads policies. Continue reading
As a new online advertiser or even an online advertising veteran, the best way to avoid editorial disapprovals is to make sure you’re familiar with the Microsoft adCenter online advertising guidelines. These guidelines are put in place to provide a high quality search experience for users and publishers and maintain a fair marketplace for advertisers. Continue reading