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How to target customers through Bing Ads

You can target your ads using a variety of demographic variables. You can also apply bid adjustments to increase your ad’s exposure to potential customers that you have targeted.

  1. Click Campaigns located at the top of the page.
  2. Click the Campaigns tab, or to target at the ad group level, click the Ad groups tab.
  3. Click Settings.
  4. To set target Locations:
    • Click Edit next to Locations under Ad group settings.
    • Select locations you want to target or exclude. You can target and change your bid adjustment for:
      • All available countries/regions
      • Selected cities, states/provinces, countries/regions, and postal codes by searching for your specific location and clicking Target or Exclude from the search results.
      • Area targeting or Radius targeting by clicking Advanced search.
  5. To set Advanced location options, select one of the following:
    • Show ads to people in, searching for, or viewing pages about your targeted location.
    • Show ads to people in your targeted location.
    • Show ads to people searching for or viewing pages about your targeted location.
  6. To target your ads to specific days, time, and demographics, click Advanced targeting options. You can also adjust your bids for devices here.When targeting by time, you are targeting the searcher’s local time zone. Also keep in mind that when you apply bid adjustments to age group and gender, your ads are displayed to all customers, regardless of their age or gender demographics. Using bid adjustments can make your actual final monthly spend greater than the maximum estimated spend.
  7. Click Save.
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