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What’s new in Bing Ads? March 2016

In:Bing ads / Tech Support

Surjeet Thakur - Google Adwords Expert Chandigarh India

Surjeet Thakur

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What’s new in Bing Ads? March 2016 – Bing ads updates:

MARCH 2016
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spacer Standard User: A new user role for more flexibility

Do you invite users to help manage your Bing Ads account? You now have a new option: the Standard User role. This role gives a user permission to manage campaigns and perform some billing activities on specific accounts. To see a detailed description of user roles and the process for inviting someone to view or manage your accounts, see How do I give someone access to my Bing Ads account?
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spacer Expanding auto-tagging and tracking parameters

We understand how important it is for you to gain additional insights about how people got to your website. To support you, we made improvements to both auto-tagging and custom parameters:

  • We expanded the scope of auto-tagging to include Bing Shopping Campaigns and Image Extensions. Now, once you turn on auto-tagging at the account level, we add UTM tags to the destination URLs for text ads, keywords, Bing Shopping Campaigns, Image Extensions, and Sitelink Extensions automatically. Learn more
  • Three new tracking parameters — {Campaign}, {AdGroup}, and {Network} — can now be added to your destination URLs to help you quickly determine where your ads are appearing and what is triggering them to appear. Learn more
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Timeline Month Marker spacer FEBRUARY 2016
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spacer Updates to Bing Ads for iOS and Android

With the new year, we’ve welcomed a new look for Bing Ads! We’ve made some updates for our Bing Ads iOS and Android apps, where you can now:

  • Visualize your account’s Share of Voice to see impressions you’re losing out on and possibly losing to your competitors.
  • Check your quality score (Qual. Score) to see how competitive your ads are in the marketplace.
  • See more campaigns, columns in the grids, and more detail on graphs for your iPad or Android tablet.

Learn more
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spacer Inline keyword diagnosis

You can now see whether or not your keywords can deliver — and diagnose any issues — right in the Campaignspage. All you need to do is:

  1. Go to the Keywords tab.
  2. In the Delivery column, hover over the ellipsis icon ellipsis icon to bring up the keyword diagnosis.
  3. You’ll either see a confirmation that your keyword is triggering ads, or an explanation of the problem and how to fix it.

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