Digital Marketing Expert in Real Estates in India – If you are looking for a safe investment then a good rule of thumb is to go with real estate because people will always want it. You can make a lot of money by starting a real estate business, whether as a real estate agent or as an investor.
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Get The Best Out Of Your Real Estate Digital Marketing Strategies
We are a team of experts in Pay per click (PPC) management, Search Engine Optimization (SEO) and Social media paid advertising that are ready to help create a customized real estate digital marketing strategy for your business.
Learn what it takes to become a real estate professional and start your own business, and how to succeed by using the latest technology, smart marketing, and proven real estate valuation methods.
- Real Estate PPC Management – Learn how we will help you generate thousands of leads from search engine result pages through Google Adwords, Bing/Yahoo Adcenter and facebook.
- Real Estate SEO Services – Beat your competitors and get in front of thousands of potential buyers and sellers leads through our effective SEO service.
- Real Estate Marketing blog – Stay ahead of your competitors with our free marketing tips, tools & ideas with in-debt analysis on our blog
Why Use a Real Estate Marketing Agency
- Time commitment & Experience: Pay per click and seo takes lots of time to learn and implement. The more real life experience you have with PPC and SEO, the better your result will be. Even if you know how to set-up and run SEO or PPC campaign, on average, it requires a time investment of hours per week.
- Ongoing optimization & Result tracking: SEO and PPC is not a set-up and forget marketing campaign. It requires constant monitoring and adjustment to make sure your campaign stays within stipulated limit and on course which takes hours.
- Bid Management & Advance PPC Settings: PPC is not all about targeting an ad group and running it. You have to make sure your ads budget runs through the stipulated amount of time without getting exhausted and filtering out negative keywords so that your ads will be shown and get clicked by the right audience.
- Landing Page optimization & Ad Writing: A poorly designed landing page will waste your ad clicks because it won’t convert those clicks to leads. A non-persuasive ad writing won’t get click. Optimizing an effective landing page and writing ads that gets clicked requires hours of work and testing.
- Internal & External SEO optimization: Internal and external website SEO optimization is a time investment of hours by day of which if you do it yourself will seriously impact your abilities to build relationships with your leads and close more deals.
- Link building: Link building is the engine room of SEO and higher rankings on Google and Bing. Link building is not all about getting links from any websites that allows linking. Building links that works means searching for and getting links from high DA and similar websites with huge traffic per day. All these process requires huge time investment per day.
Let us take the load off your shoulder so you can concentrate on what you do best “building relationships with leads, getting more listings and making sales”
Key drivers for retail growth in India
- Booming consumerism in India
- Organised retail sector growing 25-30 per cent annually
- Entry of MNC retailers
- India’s population below 30 years of age having exposure to global retail are expected to drive demand for organised retail
Digital Marketing has revolutionized real estate industry in a significant way. The buyers in the market are searching for the brokers, dealers, projects, and sellers online, which make the digital marketing even more lucrative for real estate industry.
Our approach ensures that not only do you reach maximum people but you also get the most qualified leads. Social media marketing, search engine optimisation and content marketing ensure you have better presence and engagement online, while our interactive websites convert your visitors into leads.
Our digital advertising services along with our programmatic buying platform bring you targeted reach and more leads, while our marketing automation platform helps you nurture and close them into customers.
- Web presence
- Brand engagement
- Digital advertising
- Content marketing
- Social media marketing
- Analytics, reporting & optimisation
- Lead conversion
Some statistics to let you know how digital marketing is influencing Real Estate Industry:
- 80% OF ALL HOME BUYERS ARE SEARCHING ONLINE
Most of the buyers are looking online for their future homes and they want to know every possible detail about the home before they actually see it.
- 83% OF HOME BUYERS SEE PICTURES OF THE PROPERTY ONLINE
Well, social media has made the visual culture on. Buyers are spending most of their time researching and wish to see or take a virtual tour of the homes. For instance, IndiaProperty has started walkthroughs of homes.
- 52% OF THE PROSPECTS USED AN IPHONE IN THEIR HOME SEARCH
Mobile is important and optimizing your mobile presence is essential. If a user will land on your site and find it too clumsy to navigate from their phone, they most likely will abandon your name.
- 49% OF THE LEADS COME VIA REFERRALS
It is important to build yourself and your company as a brand since there is so much to gain from personal referrals and former clients who send their friends to you.
- SOCIAL MEDIA USED BY 91% OF REALTORS
Social media being a free marketing tool for realtors is utilized by most of the agents and companies.
- 33% OF THE BUYERS BUYING FOR THE FIRST TIME ARE RESEARCHING ONLINE
Seeing these trends, it is recommended that once you get settled into creating an optimized online presence. Also, try your hand at creating some content geared towards first-time buyers.
Why Real Estate needs Digital Marketing?
One of the most important factors that makes digital marketing popular in the modern real estate industry is its right reach at affordable prices. In real estate digital marketing is applied in order to maximize the leverage of reaching out to the target users through various channels, such as:
- Inbound Marketing
- Content Marketing
- PCC or Pay Per Click
- Social Media – Facbook Ads
- E-mail Marketing
As per Digital Marketing Activities of Social Beat Client, there has been a phenomenal increase in the number of leads (at least 300%) from marketing real estate online via digital marketing platform. Undoubtedly, buyers get interested with personal buying experience when it comes to high monetary value products, digital marketing makes the real estate or developers in India create a huge impact on the buyers.
This is true in case of real estate selling, where all the marketing activities are directed towards generating leads than on direct conversion.
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How digital marketing in real estate benefit customers?
The infusion of digital marketing in real estate has helped buyers by exposing them to more choices than ever before.
How digital marketing in real estate benefit realtors?
Since with digital Media, you can measure each rupee spent as you will know the Return on Investment (ROI) on real estate, it is one of the top industries incorporating digital marketing.
Strategy of Digital Marketing in Real Estate Industry
Since digital marketing plays a crucial role in today’s marketing world and it has become an inseparable part of any industry or business. Therefore, the need to involve digital marketing in the marketing strategy of the real estate industry is beyond mention.
Write content for website
Planning and creating posts and pages takes time. This is a crucial aspect of your real estate agent and marketing plan whether you are a seasoned agent or first-time agent. However, once you realize which type of content your audience likes, it will be a lot easier to do it. Since most of the sellers and buyers turn to real estate websites in order to find out who an agent is, information about their markets, what distinguishes them from the pack, and so on. Therefore, to know your users and what drives leads to you, there is a need for content marketing strategy.
Some of the most read web pages in real estate are:
- Area and community pages
- List-based articles
- Educational blog posts
The real estate sector is one of the most globally recognised sectors. In India, real estate is the second largest employer after agriculture and is slated to grow at 30 per cent over the next decade.
- The Indian real estate market has become one of the most preferred destinations in the Asia Pacific# as overseas funds accounted for more than 50 per cent of all investment activity in India in 2014, compared with just 26 per cent in 2013.
- The real estate sector comprises four sub sectors – housing, retail, hospitality, and commercial. The growth of this sector is well complemented by the growth of the corporate environment and the demand for office space as well as urban and semi-urban accommodations.
- The construction industry ranks third among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of the economy.
- It is also expected that this sector will incur more non-resident Indian (NRI) investments in both the short term and the long term. Bengaluru is expected to be the most favoured property investment destination for NRIs, followed by Ahmedabad, Pune, Chennai, Goa, Delhi and Dehradun.
Real Esate Market Size
The Indian real estate market is expected to touch US$ 180 billion by 2020. The housing sector alone contributes 5-6 per cent to the country’s Gross Domestic Product (GDP).
- In the period FY08-20, the market size of this sector is expected to increase at a Compound Annual Growth Rate (CAGR) of 11.2 per cent. Retail, hospitality and commercial real estate are also growing significantly, providing the much-needed infrastructure for India’s growing needs.
- Private Equity (PE) investments from foreign funds in the Indian realty market increased at a Compound Annual Growth Rate (CAGR) of 33 per cent to US$2,220 million* in year ending December 2015.Deal sizes have also increased in 2015, and residential projects both luxury and affordable have attracted a substantial amount of capital.
- Private Equity (PE) funds and Non-Banking Financial Companies (NBFCs) in India are seen increasingly investing jointly in real estate projects, in order to hedge risk and undertake bigger transactions.
- Mumbai is the best city in India for commercial real estate investment, with returns of 12-19 per cent likely in the next five years, followed by Bengaluru and Delhi-National Capital Region (NCR). Also, Delhi-NCR was the biggest office market in India with 110 million sqft, out of which 88 million sqft were occupied. Sectors such as IT and ITeS, retail, consulting and e-commerce have registered high demand for office space in recent times.
- India’s office space absorption stood at 35 million sqft during 2015@, which is the second highest figure in the India’s history after 2011, and was driven by corporates implementing their growth plans.
- India had the strongest activity in office leasing space in Asia and accounted for half of Asia’s total office leasing in third quarter of 2015, with Delhi being the most active market##.
- Delhi’s Central Business District (CBD) of Connaught Place has been ranked as the sixth most expensive prime office market in the world with occupancy costs at US$ 160 per sqft per annum.
The Indian real estate sector has witnessed high growth in recent times with the rise in demand for office as well as residential spaces.
According to data released by Department of Industrial Policy and Promotion (DIPP), the construction development sector in India has received Foreign Direct Investment (FDI) equity inflows to the tune of US$ 24.19 billion in the period April 2000-March 2016.
Some of the major investments in this sector are as follows:
- Mr Nandan Nilekani, co-founder of Infosys Limited, has invested around US$ 25 million in a real estate non-banking finance company (NBFC) unit of KKR India, one of the local arms of the US-based private equity firm KKR & Co LP.
- Brookfield Asset Management, a global property and infrastructure investment company, plans to acquire Hiranandani Group’s commercial real estate assets in Powai, for around Rs 6,700 crore (US$ 993.2 million).
- Piramal Fund Management, one of India’s largest real estate investors, has invested Rs 425 crore (US$ 63 million) in realty firm Lodha Group’s residential project in central Mumbai through the structured debt route.
- NestAway Technologies Pvt Ltd, a home rental company, has raised US$ 30 million in Series C round of funding from US-based Tiger Global, Russian billionaire Yuri Milner, and IDG Ventures India, which will be used to scale up operations and build technology.
- The International Finance Corporation (IFC), investment arm of the World Bank Group, plans to invest around US$ 38 million in Non-Convertible Debentures (NCDs) issued by three Housing Finance Companies (HFCs), namely Aspire Home Finance Corporation Ltd, Micro Housing Finance Corporation Limited (MHFC), and Aptus Value Housing Finance India Ltd, which are focused on affordable housing finance segment in India.
- Altico Capital, the Non-Banking Finance Company (NBFC) of Clearwater Capital Partners LLC, plans to invest around US$150 million in the commercial office properties and infrastructure sector over the next 12-18 months.
- Real estate private equity fund of the Kotak group, Kotak Realty Fund, has raised US$ 250 million from institutional investors for equity investments in realty projects across India’s top six property markets including Mumbai, Delhi, Pune, Bengaluru, Hyderabad and Chennai over the next 24 to 36 months.
- Tata Capital, the financial services arm of Tata Group, plans to raise Rs 2,000 crore (US$ 296.48 million) for its real estate fund, from State General Reserve Fund (SGRF), the sovereign wealth fund of Oman.
- Indospace, a developer of industrial realty and logistics parks, plans to invest US$ 1 billion in India over the next five years, increasing its development pipeline in the country from 20 million square feet to 50 million square feet.
- Peninsula Brookfield Investment Managers Private Limited, a joint venture of real estate firm Peninsula Land Ltd and global alternative asset management firm Brookfield Asset Management, has invested Rs 100 crore (US$ 14.82 million) in mid-income housing projects of Bengaluru-based property developer Mahaveer Group.
- Housing.com has raised additional funds of Rs 100 crore (US$ 14.82 million) from Japan’s SoftBank Corporation to drive its new strategy of building scalable revenue streams and going deeper in the real estate value chain.
- Edelweiss Alternative Asset Advisors Ltd plans to raise US$ 1 billion for its first residential real estate fund called the Edelweiss Real Estate Fund, which will finance investments in five property markets in India – National Capital Region (NCR), Mumbai, Pune, Bengaluru and Chennai.
- Quikr, an online classifieds platform, has acquired real estate portal Commonfloor.com for US$ 200 million in a stock-cum-cash deal.
- Edelweiss Alternative Asset Advisors and Milestone Capital are investing Rs 7,200 crore (US$ 1.07 billion) in India’s real estate sector while private equity firms like Goldman Sachs, Warburg Pincus and Singapore’s GIC are exploring viable projects for investments, as a result of government’s effort to boost real estate sector.
- Macquarie Infrastructure and Real Assets (MIRA), the realty investment arm of Australian Macquarie Group Ltd, plans to invest in real estate projects in India and is in talks with Tata Housing Development Co. to jointly set up an investment platform.
- Google Capital has invested in Bengaluru-based online property search platform, CommonFloor.com.
- Omkar Realtors and Developers Private Limited is in discussions to raise Rs 400 crore (US$ 59.3 million) from KKR India, the local arm of PE firm Kohlberg Kravis Roberts and Co.
- Goldman Sachs bought shares worth Rs 255 crore (US$ 37.8 million) in Vatika Hotels Private Limited, a company owned by real estate and hospitality firm Vatika Group.
- SoftBank, Falcon Edge Capital and a few others invested US$ 90 million in Locon Solutions Private Limited, which runs Housing.com – a realty website.
- Real estate firm Supertech has planned to invest about Rs 2,000 crore (US$ 296.5 million) in Gurgaon over the next few years by launching several luxury and affordable projects.
- PE firm Warburg Pincus invested Rs 1,800 crore (US$ 266.8 million) in Piramal Realty for a minority stake in the company.
The Government of India along with the governments of the respective states has taken several initiatives to encourage the development in the sector. The Smart City Project, where there is a plan to build 100 smart cities, is a prime opportunity for the real estate companies. Below are some of the other major Government Initiatives:
- The Make in India initiative has helped to accelerate leasing of commercial property by the manufacturing sector, which has outpaced the Information Technology (IT) sector by registering two-fold increase in office transacted space in the first six months of 2016###.
- Brihanmumbai Municipal Corporation (BMC) has introduced a single-window clearance for construction which will cut the time taken for getting approvals for a building project and lead to correction in prices of residential property, thereby giving a fillip to Mumbai realty.
- The Securities and Exchange Board of India (SEBI) has proposed easier regulations for real estate investment trusts (REITs), such as raising the cap of investment of REITs’ assets in under-construction projects from 10 per cent to 20 per cent, in order to attract the interest of developers, and also plans to relax the rules for foreign fund managers to relocate to India.
- The Government of India has brought into force the Real Estate (Regulation and Development) Act, 2016 which is aimed at making necessary operational rules and creating an institutional infrastructure for protecting the interests of consumers and promoting growth of the real estate sector in India.
- The Securities and Exchange Board of India (SEBI) has allowed Foreign Portfolio Investors (FPI) to invest in units of Real Estate Investment Trusts (REITs), infrastructure investment trusts (InvITs), category III alternative investment funds (AIFs), and also permitted them to acquire corporate bonds under default.
- The Rajya Sabha or the upper house of the Parliament has passed the Real Estate (Regulation and Development) Bill, 2013, which aims to protect consumer interest, ensure efficiency in all property related transactions, improve accountability of real estate developers, increase transparency and attract more investments into the realty sector in India.
- The Securities and Exchange Board of India (SEBI) has issued the consultation paper for public issue of Real Estate Investment Trusts (REITs), which include provisions such as capping of allocation to qualified institutional buyers (QIBs) at 75 per cent, among other topics.
- The Government of Rajasthan became the first state to initiate private investments in affordable housing by signing four Memoranda of Understanding (MoUs) with private players for an investment of Rs 5,400 crore (US$ 800.49 million).
- The Ministry of Housing and Urban Poverty Alleviation (HUPA) has commissioned a study by Indian Institute of Technology, Kanpur on testing of new construction technologies, with the objective of promoting new housing technologies in the country.
- India’s Prime Minister Mr Narendra Modi approved the launch of Housing for All by 2022. Under the Sardar Patel Urban Housing Mission, 30 million houses will be built in India by 2022, mostly for the economically weaker sections and low-income groups, through public-private-partnership (PPP) and interest subsidy.
- The Government of India has relaxed the norms to allow Foreign Direct Investment (FDI) in the construction development sector. This move should boost affordable housing projects and smart cities across the country.
- The Securities and Exchange Board of India (SEBI) has notified final regulations that will govern real estate investment trusts (REITs) and infrastructure investment trusts (InvITs). This move will enable easier access to funds for cash-strapped developers and create a new investment avenue for institutions and high net worth individuals, and eventually ordinary investors.
- The Government of Maharashtra announced a series of measures to bring transparency and increase the ease of doing business in the real estate sector.
- The State Government of Kerala has decided to make the process of securing permits from local bodies for construction of houses smoother, as it plans to make the process online with the launch of software called ‘Sanketham’. This will ensure a more standardised procedure, more transparency, and less corruption and bribery.
The growing flow of FDI into Indian real estate is encouraging increased transparency. Developers, in order to attract funding, have revamped their accounting and management systems to meet due diligence standards.
What do these stats mean? Certainly, the shift to online and social media presence is one of the keys in the coming year in order to be successful.
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